Digital Marketing Strategist

1 week ago

Gurgaon, Haryana, India Serigor Inc Full time

**Job Title:** Digital Marketing Strategist

About Us:

Serigor Inc. is a customer-centric transformational global IT solutions and services partner headquartered in Maryland, United States.

Salary: $120,000 - $180,000 per annum (estimated)

Job Description:

We are seeking a skilled Digital Marketing Strategist to develop and execute digital marketing campaigns across various platforms, including social media, email marketing, and PPC advertising.

Key Responsibilities:

  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC (Customer Acquisition Cost)
  • Creating engaging content for social media platforms, including copy, graphics, and videos
  • Conducting market research to identify target audiences, market trends, and new opportunities for marketing and sales
  • Assisting in the planning, execution, and optimization of SEO strategies to improve website traffic and search engine rankings
  • Collaborating with the marketing team to develop and implement integrated marketing campaigns that align with business objectives
  • Analyzing campaign data and providing insights to optimize campaign performance and improve ROI
  • Assisting with website design and maintenance, including updating content and optimizing user experience
  • Developing and executing email marketing campaigns to nurture leads and engage with customers
  • Assisting in the creation and distribution of marketing collateral, including brochures, flyers, and presentations

Qualifications:

  • B. Tech/ MBA from a Tier 1 college (IITs/ BITS Pilani/ IIMs/ DCE/ NSUT/ NITs, XLRI, FMS, NMIMS, ICFAI, IIFT etc.)
  • Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating, and optimizing campaigns, analyzing traffic data, and solving problems)
  • Proven experience in traffic generation, managing online advertising and search on behalf of an internet business in B2B space. Must be very commercially aware, having owned marketing budgets and revenue goals of significant scale
  • Deep knowledge of the Facebook / Google advertising ecosystem including hands-on experience with Ads Manager/ Power Editor / Adwords
  • Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable customer acquisition programs
  • Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in a fast-paced environment

Requirements:

  • Post Graduation from Top B Schools highly preferred
  • Local to Delhi / NCR highly preferred
  • Experience Level: 2-10 yrs of experience in Marketing role

Contact Information: Please submit your application through our online portal or send your resume to us.

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