Senior Performance Marketing Specialist
7 days ago
We are seeking a highly skilled Senior Performance Marketing Specialist to join our team at RDash.
About the Role:
The ideal candidate will have a proven track record of driving customer acquisition, improving conversion rates, and optimizing campaign performance across digital channels.
Main Responsibilities:
- Develop and execute data-driven performance marketing campaigns to drive lead generation, customer acquisition, and revenue growth.
- Plan and manage budgets across paid channels, including Google Ads, Facebook, and programmatic platforms.
- Monitor, analyze, and report on campaign performance metrics such as CTR, CPA, ROAS, and LTV.
- Implement A/B testing strategies and optimize ads, landing pages, and creatives for improved performance.
- Leverage first-party data, retargeting, and lookalike audiences to maximize reach and engagement.
- Work closely with the content, design, and product teams to develop compelling creatives and messaging.
- Partner with the sales and customer success teams to ensure alignment on lead quality and conversion processes.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 3-4 years of hands-on experience in performance marketing, with a strong focus on SaaS products.
- Proficiency in platforms like Google Ads, Facebook Ads Manager, Campaign Manager, and other PPC tools.
- Experience with marketing automation platforms and CRM systems (e.g., HubSpot).
- Ability to manage multiple campaigns and meet tight deadlines in a fast-paced environment.
- Excellent communication and project management skills.
Salary Range: $80,000 - $110,000 per year
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