Senior Performance Marketing Specialist

7 days ago


Gurgaon, Haryana, India RDash Full time

We are seeking a highly skilled Senior Performance Marketing Specialist to join our team at RDash.

About the Role:

The ideal candidate will have a proven track record of driving customer acquisition, improving conversion rates, and optimizing campaign performance across digital channels.

Main Responsibilities:

  • Develop and execute data-driven performance marketing campaigns to drive lead generation, customer acquisition, and revenue growth.
  • Plan and manage budgets across paid channels, including Google Ads, Facebook, and programmatic platforms.
  • Monitor, analyze, and report on campaign performance metrics such as CTR, CPA, ROAS, and LTV.
  • Implement A/B testing strategies and optimize ads, landing pages, and creatives for improved performance.
  • Leverage first-party data, retargeting, and lookalike audiences to maximize reach and engagement.
  • Work closely with the content, design, and product teams to develop compelling creatives and messaging.
  • Partner with the sales and customer success teams to ensure alignment on lead quality and conversion processes.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-4 years of hands-on experience in performance marketing, with a strong focus on SaaS products.
  • Proficiency in platforms like Google Ads, Facebook Ads Manager, Campaign Manager, and other PPC tools.
  • Experience with marketing automation platforms and CRM systems (e.g., HubSpot).
  • Ability to manage multiple campaigns and meet tight deadlines in a fast-paced environment.
  • Excellent communication and project management skills.

Salary Range: $80,000 - $110,000 per year



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