Digital Marketing Specialist

1 week ago

Nagpur, Maharashtra, India beBeeSearchArbitrage Full time ₹ 9,00,000 - ₹ 12,00,000

We are seeking an experienced digital marketing specialist to join our team in search arbitrage media buying.

Key Responsibilities:
  • Launch, manage and scale search arbitrage campaigns across multiple feed networks.
  • Optimize campaigns for ROI and profitability by continuously analyzing data and making adjustments.
  • Monitor real-time performance metrics to ensure optimal traffic flow and revenue generation.
Traffic and Feed Optimization:
  • Work with feeds like Tonic, RSOC, Sedo, Domain Active, Innuvo, System1, Ads.com, InMobi to acquire high-quality traffic.
  • Implement feed-specific strategies to enhance traffic quality and increase conversions.
  • Perform A/B testing on landing pages and ad copies to identify high-performing combinations.
Data Analysis & Reporting:
  • Perform detailed analysis of campaign metrics, including CTR, CPC, RPM, and overall ROI.
  • Generate daily, weekly, and monthly performance reports to track key KPIs.
  • Identify trends and insights to drive performance improvements.
Budget Management:
  • Efficiently allocate budgets across multiple feeds, optimizing spend to achieve campaign goals.
  • Proven ROI of 15%+.
  • Monitor bid adjustments and bidding strategies to maximize ad spend efficiency.
Collaboration:
  • Coordinate with the creative and development teams to optimize landing pages and ad creatives.
  • Stay up-to-date with industry trends, best practices, and emerging strategies in search arbitrage.
  • Share insights and strategies with the team to enhance collective performance.

Required Skills and Qualifications:

  • Proven experience (2+ years) in search arbitrage media buying.
  • Hands-on experience with feeds such as Tonic, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi.
  • Strong analytical skills with proficiency in data analysis tools and reporting platforms.

Benefits and What We Offer:

  • Results-oriented individual with a keen eye for detail.
  • Self-motivated with a strong work ethic.
  • Ability to work in a fast-paced, data-driven environment.
  • Excellent communication and teamwork skills.

Preferred Qualifications:

  • Experience with feed optimization and campaign scaling.
  • Knowledge of programmatic ad buying.
  • Familiarity with feed arbitrage strategies and traffic quality assessment.
  • Experience with compliance checks and regulatory guidelines for ad placements.

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