Digital Marketing Strategist

13 hours ago

Nagpur, Maharashtra, India beBeeProcurement Full time US$ 80,000 - US$ 1,00,000
Senior Digital Marketing Specialist

This role requires developing and executing digital marketing strategies to position the company as a thought leader in AI-driven procurement.

  • Key Responsibilities:
    • Develop a comprehensive digital marketing plan aligned with product launches, events, and industry trends.
    • Manage and optimize social media channels, create engaging content, and analyze performance metrics.
  • Content Creation & Campaigns:
    • Create educational content about procurement best practices, AI use cases, and sourcing strategies.
    • Collaborate with the marketing team to amplify product updates, customer stories, and blog content.
    • Experiment with video snippets, short-form insights, and interactive posts to drive engagement.
  • Community & Thought Leadership:
    • Engage with procurement professionals, industry influencers, and potential customers in comment threads and discussions.
    • Monitor relevant hashtags, groups, and conversations to surface industry insights.
    • Support executives in building their personal presence (ghostwriting posts, repurposing content).
  • Analytics & Optimization:
    • Track and report on key metrics (reach, engagement rate, follower growth, click-through).
    • Identify which content formats resonate most with procurement audiences and iterate based on performance data.
    • A/B test carousel designs, posting times, and messaging to maximize impact.

The ideal candidate will have experience as a digital marketing specialist or similar role in B2B SaaS, tech, or procurement.

They must have excellent copywriting skills, be familiar with Canva (or similar tools), and have a deep understanding of as a primary channel for B2B engagement.

Additionally, they should have a data-driven mindset, experience using analytics tools (native analytics, Hootsuite, or similar), and ability to work cross-functionally with marketing, product, and leadership teams.

Nice-to-haves include experience in procurement, supply chain, or enterprise SaaS marketing, knowledge of AI trends, and experience running paid social campaigns targeting procurement and sourcing professionals.

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