Traffic Campaign Specialist

6 days ago


Mumbai, Maharashtra, India Tata Consultancy Services Full time

Embark on a challenging role as a Traffic Campaign Specialist at Tata Consultancy Services, where you will be responsible for leading the execution and delivery of advertising campaigns across traditional linear and radio platforms.

We are seeking an experienced professional with a deep understanding of broadcast workflows, excellent organizational abilities, and a proactive approach to managing complex schedules and client requirements.

The ideal candidate will have 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV/radio or broadcast media. A proven track record of managing high-volume campaigns and resolving complex scheduling challenges is essential.

Key Responsibilities:

  • Campaign Management: Oversee the entire lifecycle of linear/radio advertising campaigns from initial booking to final reconciliation
  • Client Liaison: Serve as the primary point of contact for clients ensuring their objectives are met with precision and efficiency
  • Schedule Integration: Integrate client assets into the broadcast schedule, ensuring accurate and timely delivery
  • Performance Monitoring: Continuously track campaign progress, ensuring targets like GRPs or reach and frequency are achieved

About the Role:

This role offers a competitive salary range of $85,000 - $110,000 per annum, commensurate with experience. As a key member of our team, you will have opportunities for growth and development in a dynamic and innovative environment.

Tata Consultancy Services is a global IT and business solutions leader, offering services across various domains including aerospace, BFSI, insurance, healthcare, and more. We pride ourselves on being one of India's largest equal opportunity employers with over 100,000 female associates.



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