Marketing Campaign Specialist

16 hours ago


Mumbai, Maharashtra, India Knya Full time
Job Title: Marketing Campaign Specialist

Knya, a pioneering online medical apparel brand, is looking for a skilled Creative Strategist to lead its marketing efforts in Mumbai (Lower Parel). As a key member of the team, you will be responsible for developing and implementing effective marketing campaigns that connect with the target audience across multiple platforms.

About Knya:
Knya was founded in 2021 by Vanshika and Abhijeet Kaji with the mission to revolutionize the medical apparel industry in India. Backed by seed funding from DSG Consumer Partners, Narayana Health, and Cipla Health, Knya has established itself as a leading player in the market, delivering products to 900+ cities and 200+ medical institutes across India.

Responsibilities:
1. Develop and execute marketing strategies that drive engagement and build brand loyalty for Knya.
2. Collaborate with the marketing, design, and copywriting teams to create compelling marketing campaigns that resonate with the target audience.
3. Lead and manage a team of graphic designers and copywriters to ensure all creative output aligns with the brand's vision and objectives.
4. Oversee and direct all creative assets for ad campaigns focused on performance and retention, ensuring high-impact visuals and messaging.
5. Develop and implement data-driven ad strategies to drive brand growth and increase customer engagement.
6. Ensure all creative elements across campaigns maintain a cohesive brand identity, resonating with the target audience and reinforcing brand loyalty.
7. Stay current on industry trends, emerging platforms, and best practices in digital marketing and creative strategy, proposing innovative ideas to elevate brand strategy and engagement.

Estimated Salary: ₹90,000 - ₹140,000 per month based on experience and qualifications.

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