High-Level Media Campaign Coordinator

1 week ago


Mumbai, Maharashtra, India Tata Consultancy Services Full time

As a key member of our team at Tata Consultancy Services, you will play a pivotal role in the execution and delivery of advertising campaigns across traditional linear and radio platforms.

About the Role

This position emphasizes campaign management, traffic coordination, and ad scheduling to ensure seamless campaign execution and alignment with client objectives. The ideal candidate will possess a deep understanding of broadcast workflows, excellent organizational abilities, and a proactive approach to managing complex schedules and client requirements.

Key Responsibilities
  1. Campaign Management: Manage the entire lifecycle of linear/radio advertising campaigns from initial booking to final reconciliation. Serve as the primary point of contact for clients, ensuring their objectives are met with precision and efficiency.
  2. Campaign Execution: Oversee the seamless integration of client assets into the broadcast schedule, ensuring accurate and timely delivery. Monitor campaign performance during broadcast, addressing delivery issues such as under-deliveries or audience fluctuations.
  3. Stakeholder Coordination: Act as a liaison between sales, creative, and broadcast operations teams, ensuring all stakeholders are aligned on campaign details. Provide clear instructions and guidance to traffic and operations teams to minimize errors and improve efficiency.

The estimated annual salary for this role is approximately $80,000-$110,000, depending on location and experience.

Qualifications
  • Bachelor's degree in media (TV/Radio), Advertising, Communications, or a related field.
  • 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV/Radio or broadcast media.


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