Senior Advertising Campaign Coordinator
18 hours ago
We are seeking a highly skilled Senior Advertising Campaign Coordinator to lead the execution and delivery of advertising campaigns across traditional linear and radio platforms.
Key Responsibilities:- Campaign Management
- Manage the entire lifecycle of linear and radio advertising campaigns, from initial booking to final reconciliation.
- Serve as the primary point of contact for clients, ensuring their objectives are met with precision and efficiency.
- Work closely with sales teams to confirm inventory availability, negotiate placement priorities, and align with client expectations.
- Campaign Execution
- Oversee the seamless integration of client assets into the broadcast schedule, ensuring accurate and timely delivery.
- Monitor campaign performance during broadcast, addressing delivery issues such as under-deliveries or audience fluctuations.
- Manage make-good or adjustments proactively to meet contractual obligations.
- Stakeholder Coordination
- Act as a liaison between sales, creative, and broadcast operations teams, ensuring all stakeholders are aligned on campaign details.
- Provide clear instructions and guidance to traffic and operations teams to minimize errors and improve efficiency.
- Performance Monitoring
- Continuously track campaign progress, ensuring targets like GRPs (Gross Rating Points) or reach and frequency are achieved.
- Regularly provide clients and internal teams with performance updates and recommendations for optimization.
- Education: Bachelor's degree in media (TV / Radio), Advertising, Communications, or a related field.
- Experience: 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media.
- Technical Skills: Proficiency with traffic management systems (e.g., WideOrbit, IBMS, or similar).
- Soft Skills: Strong organizational and multitasking skills, with a high level of attention to detail. Excellent communication and interpersonal skills for effective collaboration with internal teams and clients.
Tata Consultancy Services is a global IT and business solutions leader with an employee strength of 614K, offices in 55 countries, and a revenue of USD 27.9 billion (2022-23). We offer services across varied domains, including Aerospace, BFS, Insurance & Healthcare, Life Sciences, Manufacturing, Energy & Resource Utilities, Government, Hi Tech, Media & Information Services, Telecom, Travel & Transportation, Hospitality, Retail & CPG, and Horizontals such as F&A, SCM, CIM, and HRO. As one of India's largest equal opportunity employers, we have more than one-lakh female associates and are a continuously ranked leader in the 'India's Most Respected Companies' survey.
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