Traffic Campaign Coordinator
3 days ago
We are seeking a skilled Traffic Campaign Coordinator to lead the execution and delivery of advertising campaigns across traditional linear/radio platforms.
This role emphasizes campaign management, traffic coordination, and ad scheduling to ensure campaigns run seamlessly and meet client objectives.
The ideal candidate will have a deep understanding of broadcast workflows, excellent organizational abilities, and a proactive approach to managing complex schedules and client requirements.
Campaign Management:
- End-to-End Campaign Oversight
- Serve as the primary point of contact for clients, ensuring their objectives are met with precision and efficiency
Campaign Execution:
- Oversee the seamless integration of client assets into the broadcast schedule, ensuring accurate and timely delivery
- Monitor campaign performance during broadcast, addressing delivery issues such as under-deliveries or audience fluctuations
Stakeholder Coordination:
- Act as a liaison between sales, creative, and broadcast operations teams, ensuring all stakeholders are aligned on campaign details
Performance Monitoring:
- Continuously track campaign progress, ensuring targets like GRPs (Gross Rating Points) or reach and frequency are achieved
Bachelor's degree in media (TV/Radio), Advertising, Communications, or a related field.
3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV/radio or broadcast media.
An estimated salary for this role is around ₹15-20 lakhs per annum, depending on qualifications and experience.
Tata Consultancy Services is one of the country's largest equal opportunity employers, with more than 1 lakh female associates.
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Media Campaign Coordinator
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