Lead Revenue Growth Specialist

2 days ago

Delhi, Delhi, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 25,00,000
Job Title: Director of Growth and Marketing

MNS Credit Management Group is a leading agency in debt recovery and business information reports.

Established in 1996 and headquartered in New Delhi, India, the company has over two decades of experience in professional debt collection, business services, first-party collections, business advisory services, and legal services.

Catering to a diverse clientele including small to large enterprises across various sectors, MNS has a dynamic workforce driving its vision of delivering comprehensive credit management solutions globally.

We are looking for an Associate Director, Growth Marketing who will design the GTM engine, run multi-channel demand generation, standardize lifecycle journeys with Sales/BDR, and build the analytics stack that ties every rupee to revenue.

Key Responsibilities:
  • Run multi-touch ABM for top accounts; orchestrate LinkedIn, email, webinars, events, retargeting.
  • Own paid search/social/display; lead SEO/content pillars (BIR, KYB, credit risk); set & enforce BDR SLAs (speed-to-lead, MQL→SQL).
  • Analytics & Ops: Build a single source of truth (GA4 + CRM + ad platforms + call tracking + product analytics).
  • Brand & Partnerships: Plan event calendar and co-marketing with TCIs/ECAs/fintech/LEI partners.
  • Hire, coach, and performance-manage a lean team (Perf Mktg, Content/SEO, Marketing Ops).
Requirements:
  • 7–12 years in B2B growth/demand gen for fintech/data/BFSI (India) with owned pipeline targets and measurable revenue impact.
  • Strong SEO/content and paid acquisition execution at scale.
  • Tools: HubSpot/Salesforce (or equivalent CRM/MA), GA4/Tag Manager, LinkedIn Ads/Google Ads, PostHog or Mixpanel, Semrush/Ahrefs.
  • Crisp storytelling, exec-ready reporting, and stakeholder management.
Preferred Skills:
  • Familiarity with trade credit insurance, collections, credit bureaus, or LEI workflows.
  • Experience with PLG/self-serve motions and BFSI events.

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