Mobile Marketing Specialist with Google Ads Expertise
2 weeks ago
At Studio Mosaic, we are seeking a skilled Campaign Manager to join our team of experts in mobile app marketing. As a key member of our team, you will be responsible for planning, executing, and scaling user acquisition campaigns across various channels with a specific focus on Google Ads.
We are looking for a highly motivated and analytical individual who can crunch numbers, find patterns, and make data-driven decisions to optimize campaigns and achieve client objectives. If you have 3-6 years of experience managing PPC/UA campaigns, preferably for mobile applications, and possess excellent communication skills, this could be the perfect opportunity for you.
Key Responsibilities:
- Plan, execute, and scale user acquisition campaigns across UA channels with specific focus on Google Ads
- Analyze campaigns and post-install user behavior through third-party attribution and analytics tools
- Make analytics and data-driven decisions to optimize campaigns and achieve client objectives
- Run multiple A/B and/or multivariate tests on campaigns and monitor and track results
- Maintain internal campaign dashboards to track daily performance
- Share weekly performance reports with clients along with analysis of past performance and strategy going forward
- Work with account managers on overall account strategy
- Frequently communicate with clients to share updates and discuss strategy
Required Skills and Qualifications:
- 3-6 years' experience managing PPC/UA campaigns, preferably for mobile applications
- Graduate/Post Graduate degree in any discipline
- Experience working with attribution tools and knowledge of in-app analytics platforms like Firebase, Mixpanel, Appsflyer, Branch etc.
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