Drive Business Growth with Strategic Marketing

6 hours ago


Alleppey, Kerala, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Integrated Marketing Campaign Specialist Job Description

As a specialist in integrated marketing campaigns, you will be responsible for developing and executing strategic plans that drive business growth. Your primary focus will be on tracking performance, analyzing key metrics, and providing data-driven recommendations for improvement.

Key Responsibilities:

  • Develop and execute cross-channel marketing campaigns that align with overall business goals and objectives.
  • Collaborate with cross-functional teams to ensure campaigns are aligned with company objectives.
  • Track campaign performance, analyze results, and provide data-driven recommendations for improvement.
  • Optimize campaigns in real-time to improve effectiveness and ROI.
  • Manage campaign resources to ensure successful delivery.
  • Stay up-to-date on industry trends, competitor activities, and new digital marketing tools and strategies.

Requirements & Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 3–6 years of experience in campaign management or digital marketing.
  • Strong knowledge of digital marketing platforms, including Google Ads, Meta Ads, Email Marketing tools, etc.
  • Proficient in analytics and reporting tools such as Google Analytics, CRM systems, and Marketing Automation platforms.

Preferred Skills:

  • Experience working with marketing automation platforms such as HubSpot, Marketo, Mailchimp, etc.
  • Knowledge of SEO/SEM and social media advertising.
  • Familiarity with A/B testing and conversion rate optimization.


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