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Chief Branding Strategist for Kids Wear

1 week ago

Bengaluru, Karnataka, India Doto Kids Full time

At DOTO KIDS, we are dedicated to creating a brand that is loved by parents and kids alike. Our mission is to craft a strong, inspiring brand presence through comfort, functionality, and creative storytelling.

About the Role

We are seeking a dynamic Chief Branding Strategist to join our team and lead the charge in building a cohesive brand identity across all customer touchpoints. As the ideal candidate, you will play a pivotal role in defining and owning the brand's language, ensuring consistency and alignment with our values.

Key Responsibilities
  • Social Media Strategy & Management
    • Develop and execute a comprehensive social media strategy to engage with moms and kids, driving awareness and engagement across platforms (Instagram, Facebook, YouTube, etc.).
    • Create and manage a content calendar to ensure timely, engaging posts that resonate with our target audience.
    • Analyze social media performance, track key performance indicators (KPIs), and provide actionable insights to inform future strategies.
    • Collaborate with cross-functional teams to conceptualize and execute visually compelling content, including photo/video shoots and reels.
  • Brand Language & Visual Identity
    • Owning and defining the brand's visual and verbal language, ensuring consistency across all platforms, including social media and the website.
    • Develop and maintain a cohesive look and feel that aligns with DOTO KIDS' values and resonates with our audience.
  • Brand Activations & Campaigns
    • Braintstorm and execute brand activations, both online and offline, to drive awareness and engagement.
    • Coordinate with co-founders and external partners to bring campaign ideas to life.
    • Develop a roadmap for brand campaigns with clear objectives, timelines, and budgets.
  • Customer Engagement & Insights
    • Engage directly with moms and kids to gather insights that inform brand direction and campaigns.
    • Use customer feedback to craft relatable and effective storytelling for the brand.
    Requirements
    • Experience: 3-5 years in brand management, social media management, or marketing
    • Strong project management and communication skills
    • Ability to collaborate effectively with cross-functional teams
    • Experience in developing and implementing brand strategies
    • Analytical and strategic thinking abilities
    • Bachelor's degree in Marketing, Business Administration, or related field