Brand Strategist

6 days ago


Bengaluru, Karnataka, India Elite Foods Pvt. Ltd. Full time

**Job Overview**

At Elite Foods Pvt. Ltd., we're seeking a highly skilled Brand Strategist to join our team. This individual will be responsible for developing and implementing brand strategies that drive product growth and innovation.

**Key Responsibilities:**

  • Analyze industry trends, market competitiveness, and consumer requirements to identify gaps in the current brand portfolio
  • Develop new product briefs based on market research data and consumer insights
  • Coordinate consumer preference testing and validate results through field visits
  • Conceptualize merchandising initiatives, packaging development, and trade promotion strategies
  • Evaluate the effectiveness of brand communication, trade promotions, and overall brand health

**Requirements:**

  • MBA or equivalent in Marketing
  • 8+ years' experience in brand management or marketing
  • Age band: 30-35 Years
  • Industry: FMCG-Food
  • Product experience: Cake/CPD


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