Content Strategist – Brand Messaging
2 days ago
About the Role
We're seeking a detail-oriented Content Strategist who can craft compelling content while ensuring brand voice consistency across all touchpoints.
From marketing collaterals to digital content, you will play a key role in shaping how the brand communicates with its audience.
Key Responsibilities
- Develop clear, engaging, and on-brand copy for various marketing materials, including brochures, flyers, presentations, website content, and social media assets.
- Maintain a consistent brand voice and messaging across all platforms.
- Collaborate with designers, marketers, and leadership to develop compelling brand communication.
- Write concise and persuasive copy for ads, email campaigns, newsletters, and product descriptions.
- Proofread and edit content to ensure accuracy, clarity, and adherence to brand tone.
- Adapt content for different platforms, from print materials to digital and social media.
- Stay updated on brand guidelines and industry trends to refine messaging strategies.
- Conduct research to understand target audiences and align content with brand positioning.
Requirements
- 2-3 years of experience in content strategy, preferably in branding, advertising, or marketing.
- Strong portfolio showcasing brand collaterals and consistent brand messaging.
- Excellent command of English with strong writing, editing, and proofreading skills.
- Ability to craft copy that is persuasive, engaging, and aligned with the brand's identity.
- Familiarity with brand storytelling and tone-of-voice guidelines.
- Ability to collaborate with designers to create visually impactful communication.
- Experience of writing for both print and digital platforms.
- Detail-oriented, with the ability to juggle multiple projects and meet deadlines.
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