Content Strategist – Brand Messaging

2 days ago


Bengaluru, Karnataka, India K12 Techno Services Pvt. Ltd. Full time

About the Role

We're seeking a detail-oriented Content Strategist who can craft compelling content while ensuring brand voice consistency across all touchpoints.

From marketing collaterals to digital content, you will play a key role in shaping how the brand communicates with its audience.

Key Responsibilities

  • Develop clear, engaging, and on-brand copy for various marketing materials, including brochures, flyers, presentations, website content, and social media assets.
  • Maintain a consistent brand voice and messaging across all platforms.
  • Collaborate with designers, marketers, and leadership to develop compelling brand communication.
  • Write concise and persuasive copy for ads, email campaigns, newsletters, and product descriptions.
  • Proofread and edit content to ensure accuracy, clarity, and adherence to brand tone.
  • Adapt content for different platforms, from print materials to digital and social media.
  • Stay updated on brand guidelines and industry trends to refine messaging strategies.
  • Conduct research to understand target audiences and align content with brand positioning.

Requirements

  • 2-3 years of experience in content strategy, preferably in branding, advertising, or marketing.
  • Strong portfolio showcasing brand collaterals and consistent brand messaging.
  • Excellent command of English with strong writing, editing, and proofreading skills.
  • Ability to craft copy that is persuasive, engaging, and aligned with the brand's identity.
  • Familiarity with brand storytelling and tone-of-voice guidelines.
  • Ability to collaborate with designers to create visually impactful communication.
  • Experience of writing for both print and digital platforms.
  • Detail-oriented, with the ability to juggle multiple projects and meet deadlines.


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