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Technical Content Strategist

7 days ago

Bengaluru, Karnataka, India ToolJet Full time
Job Title: Technical Content Strategist

About ToolJet:
ToolJet is a pioneering AI native platform that empowers teams to build and deploy custom internal tools effortlessly. With a dynamic team of over 50 talented members spread across India and USA, we are driving innovation and efficiency in businesses worldwide. Backed by top-tier investors like Microsoft's M12, Nexus Venture Partners, January Capital, and Ratio Ventures, ToolJet is shaping the future of internal tool development.

Job Description:
We're seeking a skilled B2B Copywriter who understands technical products and can craft compelling content for various platforms, including Reddit, LinkedIn, Twitter, Google, and other social media channels. This role requires a deep understanding of B2B marketing and the ability to translate complex technical concepts into engaging and fun, easy-to-understand messaging.

Responsibilities:
• Create high-performing social media copy tailored to each platform (Twitter, LinkedIn, Reddit, etc.).
• Develop persuasive content for blogs, email campaigns, landing pages, and website copy.
• Collaborate with the marketing and product teams to simplify technical concepts and communicate them effectively to a B2B audience.
• Research industry trends, competitor messaging, and audience pain points to craft relevant and insightful content.
• Optimize content for SEO and engagement, ensuring alignment with the brand's voice and objectives.
• Track performance metrics and continuously refine copy for better engagement and conversions.

Requirements:
• 2+ years of experience in B2B copywriting, preferably in SaaS, tech, or open-source domains.
• Strong understanding of social media copywriting styles for LinkedIn, Twitter, Reddit, and other platforms.
• Ability to write about technical products in a way that is engaging, clear, and accessible.
• Experience in writing for developer and business audiences.
• Knowledge of SEO best practices and digital marketing trends.
• Excellent research, writing, and editing skills with a keen eye for detail.
• Self-motivated, creative, and able to work in a fast-paced environment.