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Lead Content Strategist

7 days ago

Bengaluru, Karnataka, India Grapes Worldwide Full time

Grapes Worldwide, a leading integrated communications agency, fosters innovative digital strategies and marketing approaches across paid, earned, and owned platforms.

About Us

We are strong in setting KPIs, goals, and executing creative campaigns that drive brand impact and business results. Our team combines technical knowledge with extensive experience in digital marketing to deliver perfect communication advice tailored to our clients' needs.

Roles & Responsibilities
  • Develop high-quality content for B2B marketing campaigns, including blogs, landing pages, email sequences, brochures, and sales enablement materials.
  • Create persuasive and informative copy that aligns with the brand voice and resonates with decision-makers in various industries.
  • Collaborate with marketing, sales, and product teams to craft compelling messaging that drives lead generation and conversions.
  • Conduct research on industry trends, competitors, and target audiences to ensure content is relevant and valuable.
  • Optimize content for SEO and digital distribution to enhance search visibility and engagement.
  • Edit and proofread content for clarity, accuracy, and consistency.
Requirements
  • Proven experience as a B2B copywriter, content writer, or content strategist in a professional setting.
  • Exceptional writing, editing, and proofreading skills, with the ability to simplify complex topics.
  • Proven ability to develop compelling narratives and impactful messaging.
  • Strong conceptual thinking and the ability to generate innovative ideas.
  • Bachelor's degree in communications, English, journalism, marketing, or a related field.
  • 06 to 1.5 years of proven experience in B2B copywriting or content creation, preferably within an agency setting.