Brand Strategist

3 weeks ago

Bengaluru, Karnataka, India Unigage Full time
Brand Strategist

We're looking for a

Brand Strategist

who thrives on shaping powerful brand stories, crafting standout positioning, and translating insights into impactful campaigns. If you have a deep understanding of culture, consumer behavior, and digital trends—this role is for you.

Who are we?

We at Unigage are a tenacious bunch that works hard and plays harder.

Our core team comprises brilliant minds from every front of Digital Marketing—Data Scientists, Marketing Executives, Client Servicing Managers, Campaign Managers, Community Managers, Content Creators, Art Directors, Graphic Designers, and Video Animators. Each one of our team members has been hand-picked for roles they are bound to excel in and needless to say, they never disappoint Our workplace is quite a transparent one, every single team member has access to anything and anyone.

What You'll Do:

Define & Differentiate

– Develop positioning strategies that make brands stand out.
Consumer Insights & Research

– Analyze market trends, conduct primary research (qualitative & FGD), and mine deep consumer insights.
Brand Voice & Identity

– Craft messaging frameworks, guidelines, and slogans that resonate both online and offline.
Competitive Strategy

– Identify strengths, weaknesses, and white spaces through research and data analysis.
Marketing & Comms Strategy

– Plan, execute, and measure brand and content strategies across digital and traditional channels.
Creative & Campaign Development

– Work closely with creative teams to crack campaigns and communication routes.
Performance & Optimization

– Assess advertising effectiveness and evolve strategies based on data-driven insights.
Project Management

– Be the brand custodian, leading key accounts and ensuring strategic alignment.

What Makes You a Great Fit:

5-8 years

in brand strategy, planning, or content development (agency, client-side, or media).
Proven experience in

digital and social content strategy

.
Strong analytical skills—ability to extract actionable insights from social listening, keyword analysis, and data trends.
A natural problem solver who can

cut through complexity

and provide strategic clarity.
Passionate about

culture, trends, and consumer behavior

, with an ability to apply insights creatively.
Strong communication and influencing skills—comfortable working with clients, creative teams, and senior stakeholders.
A strategic thinker who's also hands-on when needed.

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