Digital Brand Experience Lead
4 days ago
Doto Kids is a utility-first kidswear brand that focuses on comfort, functionality, and creative storytelling. We're looking for an experienced Assistant Brand Manager to help us build a strong brand presence and drive engagement across social media, the website, and other customer touchpoints.
The successful candidate will have a proven track record of creating and executing brand strategies, managing social media platforms, and collaborating with cross-functional teams to bring campaigns to life.
Key Responsibilities:
- Social Media Strategy & Management
- Develop and implement a comprehensive social media strategy that drives engagement and awareness.
- Manage and analyze social media performance, tracking key metrics and providing actionable insights.
- Create engaging content, including written posts, videos, and images, that resonate with our target audience.
- Brand Language & Visual Identity
- Define and own the brand's visual and verbal language, ensuring consistency across all platforms.
- Develop and maintain a cohesive look and feel that aligns with our brand values and resonates with our audience.
- Brand Activations & Campaigns
- Brainstorm and execute innovative brand activations that drive awareness and engagement.
- Cordinate with co-founders and external partners to bring campaign ideas to life.
- Customer Engagement & Insights
- Engage directly with moms and kids to gather insights that inform brand direction and campaigns.
- Use customer feedback to craft relatable and effective storytelling for the brand.
Requirements:
- 3-5 years of experience in brand management, social media management, or marketing
- Proven track record of creating and executing brand strategies
- Strong project management and communication skills
- Ability to collaborate effectively with cross-functional teams
- Experience in developing and implementing brand strategies
- Analytical and strategic thinking abilities
- Bachelor's degree in Marketing, Business Administration, or related field
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