Digital Brand Experience Lead

4 days ago


Bengaluru, Karnataka, India Doto Kids Full time

Doto Kids is a utility-first kidswear brand that focuses on comfort, functionality, and creative storytelling. We're looking for an experienced Assistant Brand Manager to help us build a strong brand presence and drive engagement across social media, the website, and other customer touchpoints.

The successful candidate will have a proven track record of creating and executing brand strategies, managing social media platforms, and collaborating with cross-functional teams to bring campaigns to life.

Key Responsibilities:

  • Social Media Strategy & Management
    • Develop and implement a comprehensive social media strategy that drives engagement and awareness.
    • Manage and analyze social media performance, tracking key metrics and providing actionable insights.
    • Create engaging content, including written posts, videos, and images, that resonate with our target audience.
  • Brand Language & Visual Identity
    • Define and own the brand's visual and verbal language, ensuring consistency across all platforms.
    • Develop and maintain a cohesive look and feel that aligns with our brand values and resonates with our audience.
  • Brand Activations & Campaigns
    • Brainstorm and execute innovative brand activations that drive awareness and engagement.
    • Cordinate with co-founders and external partners to bring campaign ideas to life.
  • Customer Engagement & Insights
    • Engage directly with moms and kids to gather insights that inform brand direction and campaigns.
    • Use customer feedback to craft relatable and effective storytelling for the brand.

Requirements:

  • 3-5 years of experience in brand management, social media management, or marketing
  • Proven track record of creating and executing brand strategies
  • Strong project management and communication skills
  • Ability to collaborate effectively with cross-functional teams
  • Experience in developing and implementing brand strategies
  • Analytical and strategic thinking abilities
  • Bachelor's degree in Marketing, Business Administration, or related field


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