Brand Experience Lead

7 days ago


Bengaluru, Karnataka, India Razorpay Full time

Job Overview

Razorpay is building a new-age digital banking hub for businesses in India. We're committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions. We're looking for a Brand Experience Lead who will drive all of our efforts in building brand love, affinity, and salience amongst businesses, startups, founders, and entrepreneurs.

Key Responsibilities

  • Ideate and collaborate on creative campaigns to drive brand love and salience amongst businesses, startups, founders, and entrepreneurs.
  • Develop and execute creative plans to drive our brand proposition to existing and new audiences.
  • Work with external agency partners, internal channel marketing, and design teams to ensure execution conformance.
  • Present data-backed post-mortems of each campaign performance.

Requirements

  • 3-5 years of overall marketing experience.
  • Strong creative and soft skills combined with an affinity for data.
  • A very agile attitude with a never-say-die attitude, highly organised and autonomous while also being collaborative when required.
  • Brand-first campaign experience, ATL campaigns, and innovative media campaigns would be a big plus.

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