
Global Event Professional
5 days ago
Job Opportunity
About the Role
We are seeking a highly skilled professional to drive business impact and maximize ROI through world-class events. The successful candidate will work closely with cross-functional teams to drive engagement and conversion pre- and post-event.
Key Responsibilities:
- Map target accounts and buying groups for each event; identify key decision-makers.
- Execute multi-channel outreach to drive meeting conversions for Sales.
- Share market and account insights to support Sales/Marketing personalization efforts.
Event Execution and Reporting:
- Pre-event Lead Management: Create campaigns and manage records within CRM and Marketing automation tools.
- Post-Event Lead Management: Collect leads from onsite team, add and clean notes, import and assign in CRM.
- Lead Aging Management: Ensure that sales actions leads per service level agreement.
- Reporting: Create and distribute post-event reports.
- Analyze event ROI and deliver actionable post-event insights.
Strategic Alignment:
- Align event goals to business Key Performance Indicators (KPIs), messaging, brand, and pipeline priorities.
- Collaborate with Sales, Marketing, Leadership, and vendors to align on goals and deliverables.
- Drive continuous improvement through performance reviews and innovation in event design.
Qualifications:
- 5+ years of global event management experience, with exposure to multiple markets.
- Biz Dev skillset - Strong understanding of IT Services and Digital Transformation.
- Proficiency in CRM, Marketing Automation, ABM platforms, Social Selling, Social Media Engagement, Content Management & Personalization, Project Management, Data & Insights.
- Strong analytical skills to analyze insights and performance to refine engagement strategies.
- Proven success driving demand, pipeline, and lead conversion through events.
- ABM expertise—comfortable mapping accounts and crafting and executing personalized outreach.
- Strong project management, communication, and stakeholder coordination skills.
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