Global Event Strategist

1 day ago

Hyderabad, Telangana, India beBeeEngagement Full time US$ 1,04,000 - US$ 1,30,878
Job Description

The ideal candidate will possess exceptional event planning and execution skills, with a proven track record of driving business impact through world-class events.

As an Events Engagement Manager, you will work closely with cross-functional teams to drive engagement and conversion pre- and post-event. Your primary role will be to map ICPs and buying groups for each event, identify key decision-makers, and execute multi-channel outreach to drive meeting conversions for Sales.

You will also be responsible for creating campaigns and managing records within CRM and Marketing automation tools, tracking all activities and interactions in CRM, and ensuring data accuracy and timely follow-up.

Additionally, you will plan, manage, and execute global events across US, MENA, UK & Europe, delivering high-impact experiences like executive roundtables, customer dinners, user groups, and roadshows.

Key Responsibilities:

  • Account Research & Engagement: Map ICPs and buying groups for each event; identify key decision-makers. Execute multi-channel outreach (email, LinkedIn, event apps) to drive meeting conversions for Sales.
  • CRM, Data & Reporting: Pre-event Lead Management: Create campaigns and manage records within CRM and Marketing automation tools. Track all activities and interactions in CRM, ensuring data accuracy and timely follow-up. Enrich pre-event databases with contact details for key decision-makers.
  • Post-Event Lead Management: Collect leads from onsite team, add and clean notes, import and assign in CRM. Create opportunities as advised.
  • Lead Aging Management: Ensure that sales actions leads per SLA. Monitor and follow-up.
  • Reporting: Create and distribute post-event reports. Share insights. Analyze event ROI and deliver actionable post-event insights.

Cross-functional Leadership:

  • Collaborate with Sales, Marketing, Leadership, and vendors to align on goals and deliverables.
  • Own vendor sourcing, contracting, and budget negotiation for operational excellence.
  • Drive continuous improvement through performance reviews and innovation in event design.
Required Skills and Qualifications

To succeed in this role, you will need:

  • 5+ years of global event management experience, with exposure to US, UK, MENA, and Europe markets.
  • Business Acumen: Strong understanding of IT Services and Digital Transformation, with the ability to personalize outreach for industry and persona needs.
  • Tool Proficiency: CRM, Marketing Automation, ABM platforms, Social Selling, Social Media Engagement, Content Management & Personalization, Project Management, Data & Insights.
  • Analytical Skills: Strong ability to analyze insights and performance to refine engagement strategies.
  • Proven success driving demand, pipeline, and lead conversion through events.
  • ABM expertise—comfortable mapping accounts and crafting and executing personalized outreach.
  • Strong project management, communication, and stakeholder coordination skills.
  • Strategic alignment between event execution and sales/marketing outcomes.
  • Clear ROI and learnings from every initiative to drive future performance.

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