
Industry Growth Catalyst
20 hours ago
We are a platform for industrial projects, making procurement faster, more profitable, and less chaotic. Our mission is to become the default platform across India and beyond.
As a Growth Specialist, you will drive demand generation and pre-sales efforts across buyer and seller segments. You'll own campaigns end-to-end—from filling the sales pipeline to onboarding paid sellers in high-ownership, fast-paced environments.
Key Responsibilities
- Manage content & outreach for founders and brand.
- Drive SEO-focused content using AI tools and freelancers.
- Plan and run webinars, events, and referral programs.
- Build tools, campaigns, and lead magnets for traffic generation.
Mid-Funnel (Lead Capture & Nurture)
- Optimize website CTAs, forms, and AI landing pages.
- Improve lead quality with automation and enrichment.
- Maintain CRM hygiene and nurture sequences via WhatsApp/email.
Bottom-of-Funnel (Outbound + Pre-Sales)
- Run outbound campaigns via WhatsApp, email, and calls.
- Qualify and pass high-intent leads to sales with context.
- Support seller onboarding and sales enablement with decks and materials.
Requirements
- 1–3 years in marketing, pre-sales, or GTM roles.
- Strong written communication and outreach copywriting skills.
- Hands-on with Canva/Figma, spreadsheets, automation tools.
- Comfort with AI tools like ChatGPT, Jasper, Notion AI.
- Proactive problem solver, eager to learn industrial buyer/seller workflows.
What We Offer
- High ownership in shaping our growth engine.
- Direct collaboration with the founder.
- Path to leadership across GTM functions.
- Flexible, outcome-focused work culture.
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