GTM Specialist

2 weeks ago


Mumbai, Maharashtra, India Zycus Full time
Job Description

Zycus is seeking a highly skilled GTM Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies that drive sales pipeline growth and revenue.

Key Responsibilities:
  • Develop and execute integrated demand generation campaigns across multiple channels, including email, paid advertising, and LinkedIn.
  • Collaborate with cross-functional teams to gather knowledge sources and develop content for demand generation activities.
  • Manage external vendors and partners to support marketing initiatives.
  • Engage with industry influencers and build a strong network of thought leaders.
Requirements:
  • 3-6 years of experience in B2B SaaS marketing, with a focus on growth and go-to-market strategies.
  • Deep understanding of marketing automation tools, such as HubSpot and Salesforce.
  • Hands-on experience with managing LinkedIn campaigns and Google PPC/analytics.
  • Excellent written and verbal communication skills.
  • Astute analytical ability, with a natural flair for working with large data sets.
About Zycus:

Zycus is a pioneer in Cognitive Procurement software, recognized by Gartner as a Leader in Procurement Software Suites. We offer a cloud-based product, developed using the latest technologies like ML and AI. Our team is passionate about creating an impact and transforming ideas into reality.


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