Conversion Tracking Specialist
4 weeks ago
Job Overview
We are seeking a skilled Conversion Tracking Specialist to join our team at Mediabrands. As a key member of our digital marketing team, you will play a critical role in ensuring the accurate tracking and measurement of digital marketing campaigns' performance.
Key Responsibilities
- Develop a robust conversion tracking strategy leveraging Google Tag Manager (GTM) or Tealium Events Stream.
- Define conversion goals based on business objectives, including form submissions, purchases, sign-ups, downloads, or any other actions that indicate user engagement or contribute to business success.
- Identify and prioritize key conversion events that align with each defined goal.
- Lead the implementation process for Meta Conversion API and Google Enhanced Conversions to ensure seamless integration with existing tagging systems.
- Customize tracking setups to align with specific campaign objectives and business requirements, and configure parameters to accurately capture relevant conversion events and data.
- Conduct thorough testing to validate the integration and ensure accurate data transmission between platforms.
- Proactively identify and address tracking issues related to Meta Conversion API, Google Enhanced Conversions, or tag management systems.
- Collaborate with internal teams and third-party vendors to diagnose and resolve technical challenges in a timely manner.
- Continuously monitor tracking performance and identify opportunities for optimization.
- Implement enhancements to improve data collection efficiency, reduce latency, and enhance reporting capabilities for both online and offline conversions.
Requirements
- Experience in web analytics, implementation, and tagging.
- Hands-on experience of doing a CAPI implementation.
- In-depth knowledge of Tag Management System (TMS) such as GTM, Tealium, and Adobe.
- Possess knowledge of server-side tagging with the help of tag management system.
- Possess knowledge on how server-side tagging, and tag management system works.
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and stakeholders.
- Strong quantitative analytical skills.
- Expertise in critical thinking and problem-solving.
- Google Analytics Certification and Tealium Eventstream API Hub Certification is a plus.
About Mediabrands
Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). We manage over $47 billion in marketing investment globally on behalf of our clients across our full-service agency networks UM, Initiative and Mediahub and through our award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab.
We are committed to fostering a culture of inclusion and belonging, and we take pride in our responsibility to our clients, communities, and to each other. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
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