Product Marketing Specialist
1 month ago
Unlock Growth with Zaggle's Product Marketing Role
Zaggle, a leading B2B2C SaaS FinTech company, is revolutionizing spend management with innovative workflows. As a product marketing specialist, you'll drive growth and unlock value for our customers.
About the Role
- Develop and execute product marketing strategies across existing and emerging categories.
- Liaise with internal stakeholders to drive revenue metrics for existing and new customers through upsell and cross-sell.
- Strategize and execute segmentation strategies for revenue growth.
- Be the voice of the customer, owning consumer inputs across all touchpoints.
- Conduct regular research to obtain product feedback and translate it into actionable insights.
- Liaise with the product team for new product GTM, owning the product marketing calendar and regular tracking and reporting.
- Translate technical details into benefits for the user.
Requirements
- Postgraduate or MBA in Marketing.
- Minimum 3+ years of proven product marketing experience in the SaaS industry.
- Strong analytical and problem-solving skills.
- Hands-on experience with omnichannel marketing tools, analytics, and CRM platforms.
- Exposure to FinTech or consumer services preferred.
- Effective communication skills.
Personal Attributes
- Bold, ambitious, and a go-getter.
- Analytical and solution-oriented mindset.
- Ownership and ability to liaise with senior product leaders.
- Excellent networking and relationship-building skills.
- Customer service orientation – value-based.
- Ability to work in a high-energy, fast-paced environment.
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