Product Marketing Specialist

1 month ago


Mumbai, Maharashtra, India Zaggle Full time

Unlock Growth with Zaggle's Product Marketing Role

Zaggle, a leading B2B2C SaaS FinTech company, is revolutionizing spend management with innovative workflows. As a product marketing specialist, you'll drive growth and unlock value for our customers.

About the Role

  • Develop and execute product marketing strategies across existing and emerging categories.
  • Liaise with internal stakeholders to drive revenue metrics for existing and new customers through upsell and cross-sell.
  • Strategize and execute segmentation strategies for revenue growth.
  • Be the voice of the customer, owning consumer inputs across all touchpoints.
  • Conduct regular research to obtain product feedback and translate it into actionable insights.
  • Liaise with the product team for new product GTM, owning the product marketing calendar and regular tracking and reporting.
  • Translate technical details into benefits for the user.

Requirements

  • Postgraduate or MBA in Marketing.
  • Minimum 3+ years of proven product marketing experience in the SaaS industry.
  • Strong analytical and problem-solving skills.
  • Hands-on experience with omnichannel marketing tools, analytics, and CRM platforms.
  • Exposure to FinTech or consumer services preferred.
  • Effective communication skills.

Personal Attributes

  • Bold, ambitious, and a go-getter.
  • Analytical and solution-oriented mindset.
  • Ownership and ability to liaise with senior product leaders.
  • Excellent networking and relationship-building skills.
  • Customer service orientation – value-based.
  • Ability to work in a high-energy, fast-paced environment.


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