Digital Marketing Lead

3 days ago

Mumbai, Maharashtra, India beBeeDigitalMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000
Digital Marketing Lead

We are seeking a skilled Digital Marketing Lead to oversee and execute our digital marketing strategies.

Key Responsibilities:

  • Audit and analyze the performance of all e-commerce channels, including website, mobile site, app, and WhatsApp.
  • Track daily traffic and conversions across all channels and provide regular reports.
  • Analyze user acquisition, profile, sources of acquisition, and conversion metrics on a bi-monthly or monthly basis.
  • Optimize user funnels and conversion points to improve overall performance.
  • Plan and execute digital marketing campaigns, including search, remarketing, Facebook CPC, promoted posts, Google click-to-call, app install, GDN, affiliate network marketing, lookalike, and GMB marketing.
  • Execute in-house campaigns, including WhatsApp broadcast, SMS, and email marketing.
  • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spend and performance based on those insights.
  • BraInstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
  • Analyze CRM/loyalty analytics to identify trends in major customer cohorts, niches, and untapped segments of customers.

Required Skills and Qualifications:

  • Ability to take key strategic decisions for digital marketing and content development.
  • Ability to analyze and develop campaign strategies to increase customer base and footfall based on key data.
  • Understanding of market and consumer insights and trends.
  • Excellent communication and interpersonal skills.
  • Proficient in MS Office, particularly in Excel for data analysis and interpretation.

Technical Competencies:

  • Certified Google Adwords Professional.
  • Certified Google Analytics Training.
  • Experience in using dashboards such as Moengage, Firebase, and Appsflyer.
  • Experience in CRM/analytics software such as Salesforce, Tableau, and SAP.
  • Campaign management experience in Facebook and Google Search.

This is an exciting opportunity to join our team and drive business growth through digital marketing.

Benefits:

  • Competitive salary and benefits package.
  • Ongoing training and professional development opportunities.
  • Opportunity to work with a dynamic and innovative team.

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