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Digital Marketing Lead

2 weeks ago


Mumbai, Maharashtra, India Domnic Lewis Full time ₹ 15,00,000 - ₹ 20,00,000 per year

We are hiring for Lead - Digital Marketing for one of our real estate client at MumbaiExp: 13-20 yearsLocation: Andheri EastInterview Mode: F2FLooking for a leadership profile responsible for shaping and executing the digital marketing strategy across platforms and projects to drive brand visibility, qualified traffic, and high-intent leads. The role blends strategy, performance marketing, analytics, and digital experience management. Key Responsibilities:1.

Strategic LeadershipOwn and execute end-to-end digital marketing aligned with GTM plans. Partner with internal teams (brand, product, sales) for integrated campaigns. Scale demand using SEO, paid media, social, content, and automation.2.

Campaign ManagementLead and optimize campaigns across Google, Meta, email, and programmatic. Manage external agencies to drive timely and effective execution. Run A/B tests and content iterations to improve campaign performance.3.

Performance & AnalyticsTrack KPIs like CAC, CPL, CTR, and ROI.Use data to analyze user behavior and conversion patterns. Own reporting dashboards and insights for stakeholders.4. Digital ExperienceCollaborate on landing pages, microsites, and digital touchpoints.

Enhance website engagement and UX/UI performance.5. Innovation & GrowthStay updated on martech, automation, and targeting tools. Run pilots and growth experiments; scale successful initiatives.

Evaluate new digital tools to keep the brand future-ready.