Head of Digital Marketing

Job Description

About IIDE

IIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape.

About The Role

As the Director of Marketing, you will be responsible for shaping and executing IIDEs marketing strategy across digital, performance, creative, and brand channels. You will lead a high-performing team to drive lead generation, brand awareness, and customer acquisition while optimizing marketing spends and enhancing the user experience. This role requires a strong analytical mindset, strategic planning, and innovative thinking to align marketing efforts with business goals.

What Youll Do

Marketing Strategy & Budgeting:

- Develop and execute a comprehensive marketing plan aligned with business objectives.
- Plan, budget, and forecast lead requirements to meet growth targets.
- Optimize marketing spends across digital and traditional channels to maximize ROI.

Performance & Digital Marketing

- Oversee multi-channel campaigns across SEO, SEM, Social Media, Email, SMS, and 3rd Party Channels to drive traffic and conversions.
- Lead Google Ads, Facebook Ads, and paid media strategies for effective customer acquisition.
- Track and analyze conversion rates across various channels to optimize performance.
- Implement A/B testing, customer journey analysis, and marketing automation for efficiency.

Creative & Brand Management

- Define and strengthen IIDEs brand identity, messaging, and positioning.
- Lead content and storytelling strategies to enhance brand engagement.
- Collaborate with creative teams/ agencies/ influencers to produce high-quality ads, landing pages, and campaign assets.

Lead Generation & Conversion Optimisation

- Develop and optimize landing pages and user funnels for improved conversions.
- Identify trends, insights, and customer behaviors to enhance lead quality.
- Align marketing strategies with sales teams for better lead flow and conversion tracking.

Collaboration & Stakeholder Management

- Work closely with internal teams, agencies, and vendor partners to execute marketing initiatives.
- Communicate, coordinate, and educate sales teams on marketing plans for better target allotment.
- Ensure seamless integration between marketing efforts and business goals.

Team Leadership & Innovation

- Lead and mentor a team of 25+ digital marketing professionals across various marketing functions.
- Drive innovation by brainstorming and implementing new creative growth strategies.
- Stay updated with industry trends, emerging tools, and best practices to maintain a competitive edge.

Must-Have

Who You Are:

- 10+ years of experience in digital, performance, and brand marketing.
- Proven track record in SEO, SEM, social media, paid campaigns and retention marketing.
- Experience managing a team of 10+ members or multiple agencies.
- Strong analytical skills with the ability to interpret data and optimise strategies.

Should Have

- Expertise in Google Ads, Facebook Ads, and website analytics tools.
- Knowledge of landing page optimisation, UI/UX best practices, and A/B testing.
- Strong understanding of brand storytelling, content marketing, and creative strategy.
- Technical knowledge of handling a website and technical teams
- Experience in the EdTech or Education Industry

Nice To Have

- Basic HTML, CSS, and JavaScript proficiency for UI/UX enhancements.
- Familiarity with automation tools for quick reports and analysis.

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