Head of Marketing

3 weeks ago

Mumbai, Maharashtra, India Dc Consultants Full time
Job Description

We are seeking a Head of Marketing with an MBA in Marketing from a top-tier institution to develop and execute integrated marketing strategies for a luxury brand. You will be responsible for overseeing high-quality content creation, leading a high-performing team, and implementing a 360-degree digital strategy to enhance brand presence and drive customer acquisition. This role requires a professional with at least 10 years of experience in marketing within the luxury brands sector, a proven track record of marketing to HNIs, and a deep understanding of luxury branding and consumer preferences.

Roles & Responsibilities:

- Strategic Planning & Execution: Develop and execute integrated marketing strategies across digital, print, and event channels to enhance customer acquisition, engagement, and brand presence.
- Content & Brand Management: Oversee high-quality content creation, including social media posts, articles, and marketing materials, supported by a dynamic social media calendar. Ensure consistent messaging across all channels, aligning with the brand's identity and values.
- Digital Strategy: Implement and oversee a 360-degree digital strategy across platforms like Instagram, Meta, YouTube, and LinkedIn, including SEO, paid campaigns, and geographical boosting to maximize brand awareness, lead generation, and ROI.
- Team Leadership & Collaboration: Lead and mentor a high-performing team of marketing professionals. Collaborate with creative agencies to deliver innovative designs and assets. Work with media houses like Vogue and Elle Dcor to enhance brand visibility.
- Performance Analysis & Reporting: Develop and implement frameworks for performance tracking, analyze results, and optimize budgets to align with business goals. Share detailed reports with stakeholders, providing actionable insights.
- Production & Vendor Management: Ensure the timely creation of marketing materials, including brochures, renders, and videos. Manage vendor relationships for cost-effective execution. Oversee product photoshoots and video production to ensure alignment with brand aesthetics.

Skills Required

- A minimum of 10 years of experience in marketing within the luxury brands sector.
- Proven track record in marketing to HNIs (High-Net-Worth Individuals) and managing significant budgets.
- Strong understanding of luxury branding, marketing strategies, and consumer preferences.
- Exceptional creative vision, a keen eye for detail, and a deep grasp of digital marketing strategies.
- Excellent leadership, communication, and collaboration skills.
- Strong analytical skills, with the ability to assess campaign performance and make data-driven decisions.
- The ability to thrive in a fast-paced, growing startup environment.

QUALIFICATION:

- MBA in Marketing from a top-tier institution is mandatory.

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