Fintech Brand Marketing Leader

7 days ago

Mumbai, Maharashtra, India Angel One Full time

About Angel One Limited:

We are a leading Fintech company providing innovative broking services, margin trading facilities, research services, depository services, and distributing third-party financial products to our clients.

Our mission is to become the No. 1 Fintech organization in India by building personalized financial journeys for our clients via a single app powered by AI, Machine Learning, and Data Science.

We have a flat structure, offering ample opportunities for showcasing talent and a growth path to the top. We are aggressively hiring various non-tech and tech roles across India.

We were ranked Top 25 Companies to Work in India for 8 consecutive years, certified as one of the best workplaces.

Innovative Culture: Ideate, innovate, and create cutting-edge fintech solutions with AI and Machine Learning.

Bold Approach:

We're unlocking potential, aiming to touch a billion lives. It's about more drive, initiative, and a bolder way of working.

Job Title: Fintech Brand Marketing Leader

Location: Mumbai

What you will do:

You will be responsible for driving brand strategy, amplifying brand positioning, and delivering integrated campaigns that resonate with Angel One's growth ambitions.

This role requires a seasoned brand marketer who is both creative and analytical, understanding the pulse of digital-first and Tier 2/3 consumers in India.

Key Responsibilities:

  • Lead the development and execution of a robust brand strategy aligned with Angel One's growth goals and customer segments.
  • Strengthen Angel One's unique brand identity and voice in the fintech space, focusing on empowerment and leadership in digital investing.

Campaign Management:

  • Conceptualize and oversee high-impact, multi-channel marketing campaigns, enhancing brand awareness and engagement.
  • Collaborate with internal teams and external partners to deliver campaigns aligned with product launches, sponsorships, and key business milestones.

Creative Leadership:

  • Drive the creative vision for the brand, ensuring all content and campaigns reflect Angel One's values and resonate with our target audience.
  • Work closely with creative and media agencies to produce best-in-class brand assets.

Consumer Insights & Market Research:

  • Leverage consumer insights and data to shape brand strategies and campaigns, focusing on digital-native audiences and underserved Tier 2/3 cities.
  • Conduct regular brand health tracking and sentiment analysis to measure campaign effectiveness and refine strategy.

Digital and Social Media Presence:

  • Spearhead digital-first initiatives, enhancing Angel One's social media footprint and engagement with diverse audiences.
  • Create content that builds brand loyalty, educates users on investing, and engages audiences around events like Muhurat trading.

Brand Partnerships & Sponsorships:

  • Oversee strategic partnerships, ensuring alignment with brand values and maximum ROI.
  • Build and nurture relationships with key industry players to enhance Angel One's visibility and positioning in the market.

Team Development & Leadership:

  • Lead and mentor a high-performing brand team, fostering a culture of creativity, agility, and data-driven decision-making.
  • Cultivate a dynamic and inclusive environment, encouraging fresh ideas and continuous learning within the brand team.

Budgeting & Performance Measurement:

  • Manage brand marketing budgets, ensuring efficient allocation of resources for optimal impact.
  • Use KPIs and performance analytics to track campaign success, adjust strategies as needed, and report results to leadership.

Who you are:

  • Experience: 15+ years in brand management, ideally within the fintech, technology, or consumer-facing sectors.
  • Education: Master's or MBA in Marketing, Business, or a related field.
  • Skills: Strong storytelling, digital acumen, leadership, and analytical abilities.
  • Personality: Smart, savvy, and passionate about building a high-growth, consumer-centric brand.

What's in it for You?

Empowered Growth: We invest in your growth and empower you to explore your full potential.

Exceptional Benefits: Our comprehensive benefits package includes health insurance, wellness programs, learning & development opportunities, and more.

A Career at Angel One:

We welcome people from all backgrounds irrespective of caste, religion, gender, marital status, sexuality, disability, class, or age to be part of our team.

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