Product and Marketing Leader

2 weeks ago


Mumbai, Maharashtra, India Starbucks Full time

Product and Marketing Leader

Starbucks is seeking a highly skilled Product and Marketing Leader to join our team in India. As a key member of our Marketing and Category team, you will be responsible for driving the growth of the Starbucks brand in India through efficient product management and 360-degree marketing strategies.

Key Responsibilities:

  • Develop and execute annual product growth strategies to drive business growth and customer satisfaction.
  • Lead and drive annual strategic marketing plans and promotional campaigns to elevate brand visibility and drive sales opportunities.
  • Collaborate with cross-functional teams to conceptualize and implement all-rounded marketing and category approaches.
  • Manage the marketing budget and all marketing activities for India, including above-the-line, below-the-line, PR, media, social, and digital channels.
  • Develop and execute the overall communication approach for the brand, leveraging customer and market understanding to recommend the optimum product range, positioning, selling points, merchandising, and packaging solutions.

Requirements:

  • MBA with 6-7 years of experience in agencies or brand marketing, preferably in the FMCG/Consumer Goods/Retail industry.
  • Strong analytical mindset, ability to think strategically, and robust product management skills.
  • Excellent communication and collaboration skills, with the ability to work in a matrix environment and drive cross-functional teams.

Context and Scope:

The Starbucks brand was launched in India 10 years ago, and the café market is highly competitive. As a Product and Marketing Leader, you will be responsible for navigating this complex market and driving growth for the brand.



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