Marketing Manager
4 weeks ago
Job Title: Marketing Manager - Fintech Industry
About Us: Zeal Group is a leading FinTech organisation offering a variety of products. Our team of 700+ employees is spread across the globe, with offices and presence in Europe, Asia, North & South Africa, Middle East and South America.
Job Description: We are seeking a Marketing Manager to join our team in India. The successful candidate will be responsible for managing the marketing function of our Indian Market Maker, including Branding, Event, Digital Channel Management, Influence Marketing, and social media.
Key Responsibilities:
- Report to the Country Manager and manage marketing teams
- Establish the marketing team structure and lead the team to achieve goals and project milestones
- Plan and develop lead acquisition campaigns, achieve lead quantity, and lead quality target
- Develop a go-to-market plan for potential new markets
- Develop a retention marketing strategy and plan to increase repeat customers
- Manage the branding marketing for local and regional marketing activities including promotions, online marketing, CRM, and events
- Develop digital marketing strategy including SEO / SEM, database, and social media
- Evaluate the effectiveness of each channel and optimize the results
- Conduct market research and identify trends and insights into new technology and market
- Collaborate with agencies and other vendor partners
- Utilize CRM system to evaluate customers' data and evaluate current and potential customers' activities
- Research and analyze market trends, adjust business strategy to adapt
- Marketing forecasting and budgets, setting and achieving targets
Requirements:
- Bachelor's degree or above in Marketing, PR, Communication
- Minimum 5 – 10 years of experience in the finance industry
- Experience gained from the CFD FX industry would be an advantage
- In-depth knowledge of FX industry, market trends, and customer behaviour
- Excellent analytical and problem-solving skills, with the ability to make data-driven decisions
- Strong analytical skills and detail-minded
- Excellent communication & interpersonal skills
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