Brand and Media Practice Area Leader

2 weeks ago


Mumbai, Maharashtra, India NielsenIQ Full time

Job Description

In this leadership role, you will be responsible for developing the SA&I Brand and Media Practice Area business for India. As a Brand Manager, you will drive profitable revenue growth, represent the Voice of the Client, and create awareness of your portfolio internally and externally.

Responsibilities

  • Own India Practice Area revenue and cost OP, driving long-term profitable growth.
  • Understand portfolio profitability and improve Practice Area profit profile via product mix.
  • Craft India client engagement plans alongside the Vertical leaders and Business partners for target client activation at the local India level.
  • Set Quarterly and Annual Sales quota.
  • Provide detailed sales forecasting every month on your products.
  • Serve as a senior leader on local RFP engagements, working across SA&I and NielsenIQ for a unified response and representing the practice area and its tools.
  • Involvement in proposal development and E2E sales process in partnership with Business Partners, Sales Enablement, and Customer Success teams.
  • Bring to Life the go–to–market plan, review and adjust with vertical leaders, and partner with the Regional Practice leader on Brand and media.
  • Participate in regional boot camps and plan and initiate local Bootcamps to train the Business partners.
  • Build valuable routines across the team to keep high engagement levels and collaboration across teams and voice of the practice – sharing BDPs, Case studies , Gift of Content,White Space opportunity frameworks, etc. with a regular cadence.
  • Collaborate with Business Partners and Customer Success to create standard SOW documentation.

Qualifications

  • Expert in CPG / new vertical Sales, Brand development and tracking, Marketing effectiveness, Advertising, and Design in several regions.
  • Proven Leader of high-performing teams.
  • Bachelor's Degree required, Master's preferred.
  • Knowledge in sales processes in CPG / new vertical companies, customers, modern and traditional market.
  • Good knowledge of NielsenIQ products, services, and data preferred.
  • Expertise in (application of) one of NielsenIQ's solutions is a plus.
  • Strong analytical skills.
  • Proven sales acumen.

About NielsenIQ

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NielsenIQ delivers the Full View. NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.



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