Brand and Media Practice Area Leader

2 weeks ago

Mumbai, Maharashtra, India NielsenIQ Full time
Job Description

In this Strategic Leadership role, you will be responsible for developing the SA&I Brand and Media Practice Area business for India. As a Brand Manager, you will drive profitable revenue growth, represent the Voice of the Client, and create awareness of your portfolio internally and externally.

Key Responsibilities:

  • Own India Practice Area revenue and cost OP, driving long-term profitable growth.
  • Understand portfolio profitability and improve Practice Area profit profile via product mix.
  • Craft India client engagement plans alongside the Vertical leaders and Business partners for target client activation at the local India level.
  • Set Quarterly and Annual Sales quota.
  • Provide detailed sales forecasting every month on your products.
  • Serve as a senior leader on local RFP engagements, working across SA&I and NielsenIQ for a unified response and representing the practice area and its tools.
  • Involve in proposal development and E2E sales process in partnership with Business Partners, Sales Enablement, and Customer Success teams.
  • Bring to Life the go–to–market plan, review and adjust with vertical leaders, and partner with the Regional Practice leader on Brand and media.
  • Build valuable routines across the team to keep high engagement levels and collaboration across teams and voice of the practice – sharing BDPs, Case studies , Gift of Content,White Space opportunity frameworks, etc. with a regular cadence.
  • Collaborate with Business Partners and Customer Success to create standard SOW documentation.

Voice of Client:

  • Partner with Regional and Global Brand & Media teams to give input for product development and prioritization based on Vertical and client feedback, RFP requirements, competition analysis, and market trends.
  • Collaborate with PL and sales transformation team on rate cards that reflect pricing strategy/positioning vs competition and enable internal profit targets.

Product Positioning and Awareness:

  • Clearly and convincingly articulate Practice Area offerings and unique value propositions, matching them with relevant client business challenges/KPIs.
  • Adopt and adjust the regionally built buyer persona profile and objection handling playbook to India's market needs.
  • Generate buyer personas database by verticals and help activate the same with GTM plan and the Vertical Leaders.
  • Facilitate the creation of client case studies to support product positioning.
  • Lead or support T2T client meetings concerning Practice Area.
  • Maintain broader Practice Area product/technical knowledge across all SAI tools.

Qualifications:

  • Expert in CPG / new vertical Sales, Brand development and tracking, Marketing effectiveness, Advertising, and Design in several regions.
  • Proven Leader of high-performing teams.
  • Bachelor's Degree required, Master's preferred.
  • Knowledge in sales processes in CPG / new vertical companies, customers, modern and traditional market.
  • Good knowledge of NielsenIQ products, services, and data preferred.
  • Expertise in (application of) one of NielsenIQ's solutions is a plus.
  • Strong analytical skills.
  • Proven sales acumen.

Skill-sets:

  • Strong sense of urgency and accountability to drive client outcomes.
  • Proven experience in leading a team, managing people, and developing talent.
  • Experience in driving organizational transformation.
  • Able to work collaboratively with internal & external teams.
  • Capable of maintaining positive client relationships in complex situations & resolving client issues.
  • Strong logic, deductive reasoning, problem-solving, and critical thinking skills.
  • Skilled & polished communicator, including client presentations/events.
  • Strategic thinking and vision.
  • Understanding of dependencies across areas.
  • Strong project management skills and ability to manage multiple priorities.
  • High say-do ratio.

Additional Information:

  • Flexible working environment.
  • Volunteer time off.
  • LinkedIn Learning.
  • Employee-Assistance-Program (EAP).

About NielsenIQ:

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NielsenIQ delivers the Full ViewTM. NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion:

NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

  • Brand and Media Practice Area Leader

    2 weeks ago

    Mumbai, Maharashtra, India NielsenIQ Full time

    Job Title: Brand and Media Practice Area LeaderJob Summary: We are seeking a skilled and experienced Brand and Media Practice Area Leader to join our team at NielsenIQ. As a strategic leader, you will be responsible for developing and executing the business strategy for our SA&I Brand and Media Practice Area in India.Key Responsibilities:Develop and...

  • Brand and Media Practice Area Leader

    2 weeks ago

    Mumbai, Maharashtra, India NielsenIQ Full time

    Job DescriptionIn this leadership role, you will be responsible for developing the SA&I Brand and Media Practice Area business for India. As a Brand Manager, you will drive profitable revenue growth, represent the Voice of the Client, and create awareness of your portfolio internally and externally.ResponsibilitiesOwn India Practice Area revenue and cost OP,...

  • **Strategic Brand and Media Practice Area Leader**

    2 weeks ago

    Mumbai, Maharashtra, India NielsenIQ Full time

    Job Overview: We are seeking a highly skilled Strategic Brand and Media Practice Area Leader to join our team at NielsenIQ.About the Role: As a Senior Brand and Media Practice Area Strategist, you will be responsible for developing and executing a business strategy to drive revenue growth and profitability for our Brand and Media Practice Area in India.Key...

  • Senior Brand and Media Practice Area Leader

    1 day ago

    Mumbai, Maharashtra, India NielsenIQ Full time

    Job Overview We are seeking a highly skilled and experienced Senior Brand and Media Practice Area Leader to join our team at NielsenIQ. As a key member of our organization, you will play a critical role in driving the growth and development of our Brand and Media Practice Area in India. Key Responsibilities Your primary responsibilities will include: ...

  • Business Development and Media Practice Area Director

    6 days ago

    Mumbai, Maharashtra, India NielsenIQ Full time

    About the RoleWe are seeking an experienced Business Development and Media Practice Area Director to lead our team in India. This strategic leadership position will be responsible for developing and executing the business strategy for the SA&I Brand and Media Practice Area in India.Key ResponsibilitiesDevelop and implement a business strategy for the SA&I...

  • Strategic Brand Leader

    7 days ago

    Mumbai, Maharashtra, India ALTRONE Full time

    About the Role:The Strategic Brand Leader will play a pivotal role in advancing the brand image for ALTRONE. This position entails developing and maintaining strategies to enhance brand awareness, customer engagement, and brand consistency across all channels. The ability to balance creativity with strategic thinking and strong communication skills is...

  • Brand Identity Leader

    2 weeks ago

    Mumbai, Maharashtra, India Pilgrim India Full time

    Job Title: Brand Identity LeaderAbout the Role:We are seeking a skilled Brand Identity Leader to join our team at Pilgrim India. As a Brand Identity Leader, you will be responsible for shaping the brand's identity, driving impactful marketing campaigns, and ensuring brand consistency across every touchpoint.Key Responsibilities:* Develop and implement a...

  • Consumer Insights Practice Leader

    2 weeks ago

    Mumbai, Maharashtra, India NielsenIQ Full time

    Job DescriptionIn this senior leadership role, you will be responsible for driving the development of the Consumer Insights Practice Area business for India, focusing on profitable revenue growth, client engagement, and product positioning.Key ResponsibilitiesProfitable Revenue GrowthOwn overall India Practice Area revenue and cost optimization, driving...

  • Strategic Media Leader

    3 weeks ago

    Mumbai, Maharashtra, India GroupM Full time

    About the RoleWe are seeking an experienced media professional to join our team at GroupM as a Strategic Media Leader. In this role, you will be responsible for uncovering relevant insights and working with business, content, and digital teams to create communication interventions.Key ResponsibilitiesMonitor and interpret industry and consumer trends to...

  • Brand Manager

    4 weeks ago

    Mumbai, Maharashtra, India Procter & Gamble Full time

    About the RoleThis is an exciting opportunity to join Procter & Gamble as a Brand Manager - Media Strategy, where you will be responsible for leading media strategy for categories and working closely with category teams to evaluate impact of media on business.Key ResponsibilitiesLead media strategy for categories, ensuring right assets presence and strategy...

  • Strategic Client Leader

    1 week ago

    Mumbai, Maharashtra, India GroupM Full time

    Job Title:Strategic Client Leader - Media InnovatorAbout the Role:This Strategic Client Leader - Media Innovator position plays a crucial role in driving business growth and excellence for our esteemed clients. As a key member of our team, you will be responsible for developing and executing strategic media initiatives that align with our clients'...

  • Category Brand Manager

    2 weeks ago

    Mumbai, Maharashtra, India Procter & Gamble Full time

    About the RoleThis is a challenging and rewarding role for a Brand Manager with a focus on media strategy. As a key member of our team, you will be responsible for developing and executing media plans that drive business results.Key ResponsibilitiesDevelop and execute media plans that align with business objectivesWork closely with category teams to evaluate...

  • Brand Management Leader for CNS

    2 weeks ago

    Mumbai, Maharashtra, India Abbott Full time

    Brand Management for CNS PortfolioAs a Brand Management Leader for CNS, you will be responsible for independently handling brand management responsibility for allocated brands within the Division. Your portfolio will include strategically important brands, and you will be expected to achieve top-line, market share, and bottom-line targets for the assigned...

  • Strategic Media Leader

    4 weeks ago

    Mumbai, Maharashtra, India GroupM Full time

    Job Title: Motivator | Client Leader - StrategyAbout the Role:We are seeking an experienced media professional to join our team as a Client Leader - Strategy. As a key member of our team, you will be responsible for uncovering relevant insights and working with business, content, and digital teams to create communication interventions.Key...

  • Digital Media Leader

    4 weeks ago

    Mumbai, Maharashtra, India Wavemaker Full time

    About the RoleWe are seeking a highly skilled Digital Media Leader to join our team at Wavemaker. As a key member of our team, you will be responsible for developing and executing digital media strategies that drive business growth and revenue.Key ResponsibilitiesDevelop and execute digital media plans that align with business objectivesManage and optimize...

  • Brand Media Strategist

    7 days ago

    Mumbai, Maharashtra, India Procter & Gamble Full time

    Job OverviewThis role requires a skilled Brand Manager to lead media strategies for categories, working closely with category teams to evaluate the impact of media on business.ResponsibilitiesDefine media roles per brand Job to be done.Measure media impact across traditional, digital, social, and e-com platforms.Ensure right assets presence and strategy by...

  • Strategic Client Leader

    6 days ago

    Mumbai, Maharashtra, India GroupM Full time

    About the Role:We are seeking a highly experienced media professional to join our team as a Strategic Client Leader - Media Innovation.This role will be responsible for uncovering relevant insights and working with business, content, and digital teams to create communication interventions.The incumbent will closely monitor and interpret industry and consumer...

  • Area Sales Team Leader

    7 days ago

    Mumbai, Maharashtra, India Sweven Infotech Full time

    Job Title: Area Sales Team LeaderWe are seeking an experienced and driven Area Sales Team Leader to join Sweven Infotech. The successful candidate will be responsible for leading a team of sales representatives in their assigned territory and driving sales growth within that region.Key Responsibilities:Manage, train, and guide a team of sales representatives...

  • Digital Media Strategist

    4 weeks ago

    Mumbai, Maharashtra, India ITP Media Group Full time

    Job Title: Social Media ManagerWe are seeking an experienced Social Media Manager to join our team at ITP Media Group. As a key member of our marketing team, you will be responsible for developing and executing social media campaigns that engage audiences and drive brand growth.Key Responsibilities:Develop and implement social media strategies across...

  • Digital Media Strategist

    2 weeks ago

    Mumbai, Maharashtra, India ITP Media Group Full time

    Job Summary:We are seeking a highly skilled Digital Media Strategist to join our team at ITP Media Group. As a key member of our digital marketing team, you will be responsible for developing and executing social media campaigns that engage audiences and drive brand growth.Key Responsibilities:Develop and implement social media strategies across platforms,...