Brand Identity Leader

3 weeks ago


Mumbai, Maharashtra, India Pilgrim India Full time
Job Title: Brand Identity Leader

About the Role:

We are seeking a skilled Brand Identity Leader to join our team at Pilgrim India. As a Brand Identity Leader, you will be responsible for shaping the brand's identity, driving impactful marketing campaigns, and ensuring brand consistency across every touchpoint.

Key Responsibilities:

* Develop and implement a comprehensive brand strategy that aligns with overall business objectives.
* Define and articulate the brand's vision, mission, values, and personality.
* Conduct brand audits to assess current brand health and identify areas for improvement.
* Deeply understand the beauty category, competitive landscape, and target consumer.
* Marketing Execution & Campaign Management.
* Ensure brand consistency across both online and offline touchpoints.
* Plan and execute impactful marketing campaigns across diverse channels (digital, traditional, and experiential).
* Lead creative development, generating "big ideas" that drive brand awareness, consideration, and consumer trials.
* Collaborate with cross-functional teams to manage the launch of new products through comprehensive marketing plans.

Requirements:

* 5+ years of brand management experience, preferably in the beauty, personal care, or FMCG sector.
* Proven track record of leading brand strategies and successful marketing campaigns.
* Strong understanding of consumer behavior, trends, and market dynamics in the beauty space.
* Exceptional creative, analytical, and project management skills.
* Excellent communication and stakeholder management abilities.

What We Offer:

* A dynamic and innovative work environment.
* Opportunities for professional growth and development.
* Competitive compensation and benefits package.

How to Apply:

If you are a motivated and experienced brand professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].

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