Brand Designer

1 month ago


Mumbai, Maharashtra, India Paytm Full time
Brand Designer Job Description

As a Brand Designer at Paytm, you will play a pivotal role in shaping the visual identity of our brand within the context of the Indian Premier League (IPL). You will collaborate with our marketing team to develop compelling and cohesive brand assets that resonate with our target audience and capture the spirit of cricket.

Key Responsibilities:
  • Develop and implement creative concepts and designs for various marketing materials, including digital and print assets, social media graphics, presentations, and infographics, with a focus on IPL-related projects.
  • Work closely with the marketing team to understand project objectives and transform them into visually stunning designs that adhere to our brand guidelines while embracing the IPL theme.
  • Establish and maintain brand guidelines to ensure a uniform brand presence across different platforms and mediums, particularly in IPL-related contexts.
  • Design captivating visuals for marketing campaigns, product launches, events, and other promotional activities, with a keen eye on IPL-related promotions.
  • Collaborate with copywriters to craft visual concepts that effectively convey key messages and brand positioning.
  • Stay up-to-date with industry trends, design best practices, and technological advancements to introduce fresh, innovative ideas to the team, especially those that could enhance our IPL-related marketing efforts.
  • Engage with external agencies and vendors as necessary to fulfill larger design projects or incorporate specialized skills, focusing on IPL promotions and events.
Requirements:
  • Bachelor's degree in graphic design, visual communication, or a related field.
  • At least 2-3 years of proven experience as a brand designer, preferably within a marketing or creative agency setting, with a preference for those who have worked on sports-related projects.
  • A robust portfolio showcasing a diverse range of design skills, a strong grasp of branding and brand marketing projects, and a meticulous eye for detail. Your portfolio should feature work related to branding, typography, and layout design.
  • Proficiency in industry-standard design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), along with familiarity with Sketch or Figma.
  • A solid understanding of branding principles, typography, color theory, and layout design.
  • Exceptional communication and collaboration skills to work seamlessly with cross-functional teams and stakeholders.
  • Excellent time management and organizational skills, capable of juggling multiple projects simultaneously and meeting tight deadlines.
  • Creative problem-solving skills and a proactive approach to design challenges, with a keen interest in staying updated on design trends, emerging technologies, and industry developments.

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