Event Branding Specialist

4 weeks ago


Mumbai, Maharashtra, India Paytm Full time
Event Branding Specialist

Are you a creative professional with a passion for event branding and social media design? We're looking for a skilled Event Branding Specialist to join our team at Paytm. As an Event Branding Specialist, you will play a pivotal role in shaping the brand's digital presence through innovative design thinking. Your primary responsibility will be to conceptualise and execute social media campaigns that align with our brand identity and event objectives.

Key Responsibilities:
  • Develop innovative and eye-catching visual content (graphics, animations, videos) tailored for various social media platforms (Instagram, Facebook, Twitter, etc.) to promote upcoming events.
  • Collaborate with the marketing and events team to conceptualise and execute social media campaigns that align with our brand identity and event objectives.
  • Understand, monitor and analyse social media channels/activities to optimise content strategy and campaign effectiveness.
  • Attend and document community events through live coverage on social media as and when needed, capturing key moments and interactions to share in real-time.
  • Ensure all social media content adheres to brand guidelines and maintains a cohesive visual identity across platforms.

Requirements:
  • Proven experience (2-3+ years) in branding and social media design, preferably in the field of events and experiences and a portfolio that extensively shows your work in these areas.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and other design tools.
  • Strong understanding of social media platforms, trends, and best practices for event based engagements.
  • Excellent communication skills and the ability to implement innovative ideas and techniques to enhance the social media presence of live events.
  • Creative thinker with a keen eye for design aesthetics and attention to detail.
  • Ability to thrive in a collaborative team environment.


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