Strategic Media Leader

4 weeks ago


Mumbai, Maharashtra, India GroupM Full time

About the Role

We are seeking an experienced media professional to join our team at GroupM as a Strategic Media Leader. In this role, you will be responsible for uncovering relevant insights and working with business, content, and digital teams to create communication interventions.

Key Responsibilities

  • Monitor and interpret industry and consumer trends to identify business challenges and apply insights to brand strategy, communication planning, and key brand initiatives.
  • Work closely with the Chief Strategy Officer and Managing Partner West to drive strategic direction and direction for the organisation.
  • Develop and implement methodologies to measure business outcomes as a result of marketing and communication activity.
  • Communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy.
  • Conceptualize and institute consumer surveys to inform strategic decisions.

Requirements

  • Prior work experience in media, digital strategy, or communications strategy.
  • Experience in the digital ecosystem.
  • Great communication skills.
  • Able to design, implement, and analyze primary research with minimal supervision.
  • Strong in both qualitative and quantitative analysis.
  • Radical and out-of-the-box thinking.
  • Comfortable with numbers and data.
  • Proactive and enthusiastic about creating pioneering work and award-winning solutions.
  • Collaborative and ability to work with multiple teams and stakeholders.
  • Efficient project management skills.
  • The hunger to continuously learn and explore new things.
  • Post-graduate MBA.
  • 12+ years of experience.

About GroupM

GroupM is the leading global media investment management group serving as the parent to WPP media agencies, including Mindshare, MediaCom, Wavemaker, Essence, and m/SIX. Our primary purpose is to maximize the performance of WPP's media agencies by operating as a leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development.



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