Strategic Media Leader
4 weeks ago
About the Role
We are seeking an experienced media professional to join our team at GroupM as a Strategic Media Leader. In this role, you will be responsible for uncovering relevant insights and working with business, content, and digital teams to create communication interventions.
Key Responsibilities
- Monitor and interpret industry and consumer trends to identify business challenges and apply insights to brand strategy, communication planning, and key brand initiatives.
- Work closely with the Chief Strategy Officer and Managing Partner West to drive strategic direction and direction for the organisation.
- Develop and implement methodologies to measure business outcomes as a result of marketing and communication activity.
- Communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy.
- Conceptualize and institute consumer surveys to inform strategic decisions.
Requirements
- Prior work experience in media, digital strategy, or communications strategy.
- Experience in the digital ecosystem.
- Great communication skills.
- Able to design, implement, and analyze primary research with minimal supervision.
- Strong in both qualitative and quantitative analysis.
- Radical and out-of-the-box thinking.
- Comfortable with numbers and data.
- Proactive and enthusiastic about creating pioneering work and award-winning solutions.
- Collaborative and ability to work with multiple teams and stakeholders.
- Efficient project management skills.
- The hunger to continuously learn and explore new things.
- Post-graduate MBA.
- 12+ years of experience.
About GroupM
GroupM is the leading global media investment management group serving as the parent to WPP media agencies, including Mindshare, MediaCom, Wavemaker, Essence, and m/SIX. Our primary purpose is to maximize the performance of WPP's media agencies by operating as a leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development.
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