
Drive E-commerce Growth Through Strategic Amazon Advertising
5 days ago
E-commerce Strategy Manager
Job Description:The primary objective of this role is to devise and execute Amazon advertising strategies that enhance product visibility and sales. This involves leveraging strong marketing, business, or e-commerce background expertise to manage Amazon marketplace operations effectively.
Key Responsibilities:- Design and implement Amazon advertising campaigns tailored to meet product goals.
- Conduct in-depth keyword analysis, bid management, and ACoS/ROAS optimization techniques to maximize returns.
- Create and optimize product listings with compelling titles, bullet points, A+ content, and backend keywords.
- Monitor and maintain inventory health, pricing strategies, and overall catalog accuracy.
- Collaborate with creative teams for infographics, banners, and Amazon storefront enhancements.
- Track and report campaign performance, providing actionable insights for growth.
- 4+ years' experience in Amazon PPC advertising and marketplace operations for D2C or multi-brand sellers.
- Strong knowledge of Seller Central, Vendor Central, and Amazon Advertising Console (DSP experience preferred).
- Proficiency in ad optimization and marketplace tools (Helium 10, Jungle Scout, Sellics, DataHawk, ChannelAdvisor).
- Proven success in managing ad budgets with measurable results.
This role offers a unique opportunity for strategic thinkers who are passionate about e-commerce and Amazon marketplace advertising to drive growth through data-driven decision-making, excellent analytical, communication, and cross-functional collaboration skills.
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