Digital Marketing Performance Lead

2 weeks ago


Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
About the Role

As a seasoned digital marketing expert, you will be responsible for driving commercial performance and managing digital accounts across various channels.

Key Responsibilities
  • Plan, run, and optimize campaigns across Meta, Google, YouTube, LinkedIn, and affiliate channels.
  • Collaborate with brand, design, and copy teams for creative testing and performance scaling.
  • Recommend spend adjustments based on performance using tools like GA4, SEMrush, Search Console.
  • Partner with agencies and presales to optimize campaign metrics and conversion quality.
Requirements
  • 7-8 years of digital marketing and performance marketing experience.
  • Hands-on experience managing digital campaigns across multiple platforms.
  • Strong command over tools like Google Analytics, GA4, SEMrush, Search Console.
  • Skilled in performance optimization — driving ROI and reducing CPC, CPL, and COA.
  • Familiar with marketing automation tools like CleverTap, MoEngage, and WebEngage.
Bonus Points
  • Analytical mindset with the ability to translate data into clear insights and actions.
  • Experience collaborating with creative teams for A/B testing, ad copy effectiveness, and scaling performance.


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