Digital Performance Marketing Lead

1 week ago

Mumbai, Maharashtra, India beBeeMarketer Full time ₹ 8,00,000 - ₹ 15,00,000
Job Description

The Performance Marketing Manager is responsible for managing digital accounts and diversifying the channel mix using paid social channels. This role focuses on campaign-specific results and drives the marketing department's commercial performance.

Key Responsibilities:
  • Plan, run, and optimize campaigns across Meta, Google, YouTube, LinkedIn, and affiliate channels.
  • Maintain 80%+ qualified leads while improving ROI and reducing CPC, CPL, and COA.
  • Collaborate with brand, design, and copy teams for creative testing and performance scaling.
  • Allocate and track budgets; recommend spend adjustments based on performance.
  • Use tools like GA4, SEMrush, Search Console for insights on audience, SEO, and site health.
  • Leverage automation platforms for targeted, multi-channel engagement.
  • Partner with agencies and presales to optimize campaign metrics and conversion quality.
  • Test new channels, formats, and trends to support business growth and digital-first launches.
Required Skills & Experience

To excel in this role, you should possess the following skills and experience:

  • 7-8 years of digital marketing and performance marketing experience.
  • Hands-on experience managing digital campaigns across Meta, Google, YouTube, LinkedIn, and affiliate platforms.
  • Built and executed multi-channel strategies including SEO, PPC, social media, and affiliate marketing.
  • Strong command over tools like Google Analytics, GA4, SEMrush, Search Console for campaign insights and reporting.
  • Skilled in performance optimization – driving ROI and reducing CPC, CPL, and COA.
  • Experience collaborating with creative teams for A/B testing, ad copy effectiveness, and scaling performance.
  • Familiar with marketing automation tools for lifecycle targeting.
  • Analytical mindset with the ability to translate data into clear insights and actions.
  • Goal-oriented, adaptable, and a problem-solver with strong communication skills.

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