Lead Growth Strategist for SaaS Product
14 hours ago
About the Role
We are seeking a skilled Lead Growth Strategist to join our team at Cartrabbit. As a key member of our marketing department, you will be responsible for developing and executing growth strategies that drive revenue growth.
Your Key Responsibilities:
- Develop strategic plans for our software product websites, including campaign support, site architecture, and keyword analysis opportunities.
- Monitor and evaluate search results and search performance across major search channels to improve rankings.
- Analyze web analytics data to evaluate the effectiveness of traffic-building initiatives and provide recommendations for improvements in content marketing, user experience, and conversion.
- Provide SEO analysis and recommendations for content development in coordination with SEO performance goals.
- Evaluate and analyze content relationships to identify gaps and duplication.
- Help create and support marketing content for social media purposes, such as customer videos, briefs, case studies, blog posts, and analyst/customer posts.
- Leverage an in-depth understanding of our buyer's journey to develop and optimize SEO traffic, providing insights on content strategy aligned with short-term and long-term marketing targets.
- Collaborate with developers to ensure SEO best practices are met and provide technical SEO recommendations to improve website accessibility for search engines.
About You
We're looking for a highly motivated and experienced professional with a strong background in digital growth marketing. You should have a bachelor's degree in communications, marketing, information science, or a related field, and relevant work experience in content marketing, SEO, and analytics.
Your Qualifications:
- Bachelor's degree in communications, marketing, information science, or a related field
- Experience in content marketing, SEO, and analytics
- Advanced knowledge of WordPress and Google Sheets
- Familiarity with Google Search Console tools
- Plus experience with SEO editorial content marketing
Salary: ₹18,000 - ₹35,000 per month
Location: Coimbatore (work from office)
Required Experience: 0.6M to 2yrs
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