Digital Growth Strategist for SaaS

1 week ago


Coimbatore, Tamil Nadu, India Cartrabbit Full time
About Cartrabbit

We are a dynamic company transforming social media into cherished experiences. Our mission is to create moments that resonate.

Job Description

This role involves developing and executing strategies to acquire new customers, retain existing ones, and optimize the user journey to increase conversions and revenue.

You will work closely with cross-functional teams, including marketing, product, and analytics, to identify growth opportunities and implement data-backed experiments.

Candidates well-versed in digital growth marketing techniques, including search engine optimization, email marketing automation, link building, web architecture, and analyzing large quantities of data to determine content effectiveness and calculate marketing return on investment (MROI).

Responsibilities:
  • Plan and implement growth strategies resulting in revenue growth.
  • Develop strategic plans for software product websites, including campaign support, site architecture, and keyword analysis opportunities.
  • Monitor and evaluate search results across major search channels to improve rankings.
  • Evaluate web analytics data from multiple sources to assess traffic-building initiatives and provide recommendations for improvements in content marketing, user experience, and conversion.
Requirements
  • Bachelor's degree in communications, marketing, or a related field.
  • Experience in content for web and organic search audiences, advanced knowledge of WordPress and Google Sheets.
  • Experience with analytics tools, including Google Analytics and rank monitoring.
  • Familiarity with Google Search Console tools.
Salary Information

The estimated salary range for this role is ₹12,00,000 - ₹25,00,000 per annum, depending on location and qualifications.



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