Brand Strategy Manager
3 days ago
Cholayil Private Limited, a leading FMCG company with a strong presence in the personal care industry, is seeking an experienced Brand Strategy Manager to join its dynamic Marketing team.
This role will be accountable for developing and executing innovative marketing strategies to increase business prospects and drive brand growth.
About CholayilEstablished in 1969, Cholayil Pvt. Ltd. has become a pioneer in the field of Ayurveda and natural personal care products. With a portfolio of popular brands such as Medimix, Cuticura, and Krishna Thulasi, the company has a global footprint in over 35 countries across the world.
Key Responsibilities- Develop and execute marketing strategies to increase brand awareness and profitability
- Work closely with cross-functional teams to execute projects within assigned timelines and budgets
- Analyse competitor performance and market trends to provide recommendations for brand development
- P&L management and tracking marketing parameters such as pricing, distribution, and POS
To succeed in this role, you will need:
- A graduate degree in any discipline with a degree in Management from a reputed institute
- 2-4 years of experience in Brand Management, including expertise in New Product Innovation, New Product Development, Brand Innovation, and New Product Launch
- Excellent verbal and written English communication skills
- Proficient in MS Office application
- Analytical skills and creative approach to problem-solving
The estimated salary for this role is ₹20,00,000 - ₹30,00,000 per annum, depending on qualifications and experience.
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