Brand Strategy Lead

4 days ago


Mumbai, Maharashtra, India Bonito Designs Full time
About Bonito Designs

We are a design-driven company that aims to revolutionize the interior design industry. Our vision is to become a leading brand in the country, with a strong presence and a loyal customer base.

At Bonito Designs, we are a team of passionate individuals who share a common goal: to create innovative designs that exceed our customers' expectations. We believe in the power of collaboration and work together to achieve our objectives.

We are seeking a highly motivated and experienced Brand Strategy Lead to join our team in Mumbai. As a key member of our marketing team, you will be responsible for developing and executing comprehensive brand strategies to establish and maintain our brand positioning in the market.

Responsibilities:
  • Develop and Execute Comprehensive Brand Strategies: Create and implement brand strategies that align with our business objectives and contribute to our growth and success.
  • Lead Brand Development and Implementation: Develop and implement brand guidelines, ensuring consistency across all marketing collateral, communications, and touchpoints.
  • Market Research and Analysis: Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape to inform brand strategy.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams including marketing, product development, and sales to ensure alignment of brand initiatives with overall business objectives.
  • Brand Performance Monitoring: Monitor and analyze brand performance metrics to evaluate the effectiveness of brand initiatives and identify areas for improvement.
Requirements:

To be successful in this role, you will need:

  • Tier 1 Business College Pass Out (MBA): A graduate degree in Business Administration or a related field from a reputable institution.
  • 3-5 Years of Experience: At least 3-5 years of experience in a related field, preferably in brand management or marketing.

Estimated Salary:** ₹ 25,00,000 - ₹ 30,00,000 per annum



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