Strategic Business Leader
2 weeks ago
Job Title: Sales and Marketing Director - Growth
Company: Mahindra & Mahindra Ltd
Responsibilities:
- Strategize the Sales and Marketing business
- Create dealer-wise and state-wise annual sales plans aligned with the company's business plan
- Develop long-term business strategies to achieve desired volume and market share
- Identify and mitigate risks to achieve business objectives
- Partner with the Channel Development team to plan, review, and track channel partner capabilities
- Anticipate emerging trends and developments in the industry to drive business growth
- Analyze market trends to position products in specific segments and enhance market share and operational efficiency
- Manage sales teams through mentoring, coaching, and capability building to achieve top-line growth
- Provide direction to sales teams and address bottlenecks to achieve annual targets
- Monitor and improve employee engagement scores through engagement survey-based plans
- Build a culture of accountability, ownership, and teamwork to drive results without compromising process
- Facilitate teams to analyze customer touchpoints to create a positive gap between customer expectations and experiences
- Liaise with Service, Channel Development, Channel Retail Finance, and Marketing teams to ensure sales enablers
- Build strong relationships with key customers and large fleet owners through personal contacts to drive volume growth
- Liaise with Marketing Heads to leverage marketing initiatives to acquire new segments and customers
- Liaise with local-level financiers and their teams to help retail financing
- Plan and identify network expansion needs and work with the Channel team to fulfill them
- Ensure dealership profitability by addressing hygiene issues and dealership claim settlement issues
- Build and institutionalize a robust review mechanism to monitor sales performance against targets and take corrective action
Preferred Qualifications:
- MBA; Bachelors of Technology; Bachelor of Engineering; MBA in Sales and Marketing
- Minimum 10-15 years of experience in a relevant industry
Core Skills:
- Customer Satisfaction
- Service Orientation
- Customer Sensitivity
- Relationship Management
- Dealer Management
- Financial Management
- Manpower Management
- Market Intelligence
- Industry Analysis
- Sales Strategy
- Sales Planning
- Developing Business Case
- Lead Generation
- Enquiry Management
- Business Planning
- Market Strategy
- Risk Management
- Risk Mitigation
- Channel Development
- Plan Review
- Emerging Trends
- Industrial Knowledge
- Trend Analysis
- Product Segmentation
- Market Share Analysis
- Continuous Process Improvement
- Man Management
- Capability Building
- Mentoring
- Coaching
- Top Line Growth
- Team Management
- Issue Management
- Employee Engagement
- Liaisoning
- Retail Banking
- Channel Management
- Network Expansion
- Planning for Dealership Profitability
- Review Mechanism
- Designing Review Mechanism
- Corrective Actions
- Quality Management
- Gap Analysis
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