Meta Advertising Specialist

5 days ago

Bhopal, Madhya Pradesh, India beBeeMetaSpecialist Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title

The primary role of this position is to manage and oversee Meta advertising campaigns from start to finish, ensuring their successful launch and optimal performance across various platforms.

Key campaign management involves setting up and launching ad campaigns on Facebook and Instagram, configuring ad sets with precise targeting options, and continuously monitoring campaign performance to analyze key metrics such as cost-per-action (CPA), return on ad spend (ROAS), and click-through rate (CTR).

Ad set & ad creation entails creating compelling ad creatives and visual recommendations to engage the target audience, while also configuring ad sets with a focus on precision targeting. Performance monitoring is an essential aspect of this role, requiring the ability to analyze campaign data and draw actionable insights to identify areas for optimization.

Budget management is crucial in this position, as it involves managing advertising budgets effectively to ensure maximum return on investment (ROI) for clients. Reporting is another critical function, where regular performance reports are generated to provide insights to internal teams and clients.

Audience research plays a vital role in this position, as it involves conducting in-depth research to identify new targeting opportunities and stay ahead of the competition. A/B testing is also an integral part of this role, requiring the implementation and analysis of tests on various campaign elements to improve performance.

To excel in this role, one must possess a strong understanding of key paid social media metrics and analytics, as well as the ability to analyze campaign data and draw actionable insights. Strong communication skills, both written and verbal, are also essential, along with detail-oriented organizational skills and the ability to work independently and as part of a team.

Additionally, a passion for digital marketing and a desire to learn and grow in the paid social space are highly valued. A master's or bachelor's degree in marketing, business, or a related field, or equivalent practical experience, is typically required for this position.

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