Ecommerce Performance Marketing Specialist

4 days ago

Bhopal, Madhya Pradesh, India beBeeMarketing Full time ₹ 40,00,000 - ₹ 85,00,000

Job Title: Performance Marketing Professional

Description:

We are seeking an experienced and strategic leader to drive our customer acquisition and revenue growth efforts in ecommerce.

This leadership role demands a data-driven, ROI-focused professional with deep experience across Google, Meta (Facebook/Instagram), and other paid marketing platforms.

The ideal candidate will bring a strong foundation in marketing strategy, digital channel optimization, analytics, and customer lifecycle management with a strong bias toward execution and scaling.

Main Responsibilities:

  • Performance Marketing Strategy & Execution:
    • Design and execute full-funnel, cross-channel paid acquisition strategies.
    • Develop innovative and cost-efficient paid campaigns to drive high-quality traffic, new customer acquisition, and repeat purchases.
  • Growth and ROI Optimization:
    • Manage performance budgets and daily optimization to meet aggressive ROI, CAC, and LTV targets.
    • Maximize channel-level performance while ensuring overall campaign efficiency.
  • Analytics & Attribution:
    • Utilize tools to track, analyze, and report performance.
    • Drive A/B testing across creatives, audiences, and landing pages to continuously optimize performance.
  • Cross-Functional Collaboration:
    • Work closely with content, product, design, and technology teams to align campaigns with business goals.
    • Partner with CRM and lifecycle marketing to improve customer retention and repeat purchase rates.
  • Funnel Ownership & Customer Journey:
    • Own the end-to-end customer acquisition funnel from impression to conversion and beyond.
    • Contribute to user experience improvements based on traffic behavior and insights.
  • D2C Leadership & Innovation:
    • Champion D2C digital marketing initiatives and identify new growth hacks, channels, or partnerships to accelerate scale.
    • Continuously refine strategies to enhance customer delight, engagement, and advocacy.

About You:

  • MBA in Marketing from a reputable institution.
  • At least 8 years of experience in Performance Marketing, preferably in ecommerce.
  • Strong understanding of Google Ads, Meta Ads, and affiliate channels.
  • Analytical and results-oriented, with proficiency in performance metrics, cohort analysis, and budget modeling.
  • Comfortable working in a fast-paced environment.
  • Hands-on with tools like Google Analytics and advanced Excel/Sheets.

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