Strategic Marketing Professional for Consumer Engagement

6 days ago

Gurgaon, Haryana, India Trusted Media Brands Full time
About Us

Trusted Media Brands is the world's leading community-driven entertainment company, empowering more than 200 million consumers worldwide with engaging content across streaming TV, social media, web, and print platforms. Our portfolio of renowned brands, including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Blooms, is built on fan-inspired content that sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives.

Career Opportunity

We are seeking an experienced Assistant Marketing Manager to join our Consumer Marketing Team at TMB. As a key member of our team, you will be responsible for campaign setup, execution, and analytics, as well as supporting strategic initiatives. Reporting to the Senior Marketing Manager, you will work collaboratively to drive successful campaign results across various channels.

Job Responsibilities
  • Work closely with the manager to set up campaigns, execute them, and provide timely reporting, managing campaign timelines and creative tickets via JIRA.
  • Manage promotional back-end operations, including keycode, promo grid, and component creation for magazine and book campaigns.
  • Analyze campaign performance, identify optimization opportunities, and propose hypotheses for future campaigns.
  • Monitor and manage campaign analytics, tracking performance metrics, summarizing information accurately, and supporting direct mail and x-sell activities across magazine and book product lines.
  • Prepare campaign/monthly reporting and re-forecasting of campaign results as needed.
  • Collaborate with the broader marketing and creative teams to ensure successful execution of day-to-day activities and campaigns.
Requirements and Qualifications
  • Bachelor's degree in Marketing or Business Administration required.
  • 3-4+ years' experience in Consumer Marketing as an analyst or marketer, with prior media and/or subscription experience preferred but not necessary.
  • Experience with campaign performance analytics, including variance to plan analysis, indices/test result analysis, and profit/LTV analysis.
  • Exceptional problem-solving skills, with the ability to digest new information, master new techniques, and translate knowledge to others in a fast-paced environment.
  • Prioritization and organization skills, with the ability to manage issues/projects for self, internal team, and external partners.
  • Excellent written and verbal communication skills, presentation skills, and collaboration abilities.
  • Strong attention to detail and error-catching capabilities.
  • Experience with Google Analytics, Looker, and BI tools a plus.
  • Expert knowledge of Microsoft Office, specifically Excel and PowerPoint.
Benefits

We offer a collaborative and engaging culture, valuing our people and providing comprehensive benefits and programs. Enjoy work/life balance, generous time off, and a range of benefits tailored to support your personal and professional growth.

As a Trusted Media Brands employee, you will have access to office amenities, including an in-house kitchenette. This role is offered by TMB through Jukin Media India Private Limited. We estimate the salary for this position to be ₹850,000 - ₹1,100,000 per annum, based on industry standards and location factors.

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